The Car Care Council Women’s Board (WB) has announced the winners of the 2012 Automotive Communications Awards (ACA). The recipients were honored during the 15th annual Women’s Board reception, which took place last night, at the Sands Expo Center.

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
 
Best-in-Show
• Best-in-Show (Business-to-Consumer), Other – Communications Campaign:                                       Robert Bosch LLC, Integrated ­Communications Campaign
 
• Best-in-Show (Business-to-Business), Best Use of YouTube Video:
Airtex Vehicle Electronics, Airtex Technical/ Diagnostic Video Series
 
Business-to-Consumer Awards
• Radio Commercial:
WIX Filters, We Love Engines
 
• Print/Electronic Ad:
WIX Filters, Even He Loves Engines
 
• Direct Mail Piece or Campaign/Newsletter:
New Pig Corporation, You Don’t Know Grit
 
• Magazine Article:
VehicleMD, Remember Alex Brown
 
• Educational Article:
go.drive, Stars and Donuts
 
• Video News Release:
Cequent Consumer Products, Auto ­Aftermarket Leader, Cequent Consumer ­Products Becomes Distributor for Michelin Easy Grip Snow Chains
 
• Brochures, Booklets & Handouts:
NAPA Balkamp, 2012 Carlyle Catalog
 
• Special Promotions & Promotional Events (Tie):
WIX Filters, Mechanix Glove Giveaway
Snap-on/Traction Factory, Snap-on Masters of Metal Tour
 
• Posters & Signage:
Schaeffler Group USA Inc., Luk Diagnostic and Technical Poster
 
• Public Relations Efforts:
Lauren Fix, The Car Coach, The Weather Channel: Weather Ready Clinic
 
• Website:
TRICO, MS Tag/Mobile Site
 
• Other – Communications Campaign:
Robert Bosch LLC, Integrated ­Communications Campaign
 
• Social Media Efforts:
Raybestos Brake and Chassis, Raybestos Garage: Talking Shop
 
• Best Facebook Customization of an
Aftermarket Company:
NGK Spark Plugs, NGK Spark Plugs ­Facebook Page
 
• Best QR Code Customization:
Raybestos Brake and Chassis, Raybestos “Flying R” for Raybestos Roush Stage 3 ­Mustang Events
 
• Best Use of YouTube Video:
Airtex Vehicle Electronics, “Airtex ­Innovations” – Product Advantages
 
• Best Customizable Campaign:
TFI Envision, Inc.
 
• Best Aftermarket Pinterest Page:
Virginia Tire & Auto, Cleen Plan Brand ­Marketing Kit for NAPA Auto Parts
 
• Best Media Outreach to Female Audience:
NAPA Filters, “Ready, Set, Grow” Raising Healthy Kids Ads

Business-to-Business Awards
• Ad Campaign to Distribution/Retail Audience:
Snap-on/Traction Factory, VERUS PRO
 
• Ad Campaign to Technician/Repair Audience:
AASA, Know Your Parts
 
• Ad – Best Use of Graphic:
Snap-on/Traction Factory, FAR7000 Print Ad
 
• Ad – Best Use of Copy:
Raybestos Chassis, Your International House of Chassis
 
• Corporate Image Campaign:
NAPA Filters, Jobber/Installer Product Brochure
 
• Co-op/partnering Campaign:
Raybestos Chassis, Raybestos brand ­chassis parts/CARQUEST ad campaign
 
• Training Materials:
NAPA Brakes/Affinia, Agree to Compete Folder and DVD
 
• Magazine Article – Technical:
Mobile Air Conditioning Society (MACS) Worldwide, Sensors Intel Agents of ­Automotive Electronics
 
• Magazine Article – General Market/Special ­Interest:
National Oil and Lube News, 2011 Operator of the Year – Kevin Davis
 
• Newsletter to Customer/External Audience:
Beck/Arnley, The Sixth Gear Newsletter
 
• Logo Design/Usage:
Snap-on/Traction Factory, Operation ­Overdrive
 
• Website:
Beck/Arnley, www.beckfluids.com
 
• Merchandising:
Tenneco Inc., Table-Top Tester by Monroe Shocks & Struts
 
• Special Promotion and/or Promotional Event:
Schaeffler Group USA Inc., NAPA Clutch and Flywheel “Clutch Some Cash”
 
• Packaging (Tie):
Federal-Mogul Corporation, Wagner ­ThermoQuiet Ceramic NXT Packaging
Federal-Mogul Corporation, Wagner ­Lighting Packaging
 
• Social Media Efforts:
Beck/Arnley, Beck/Arnley’s Social Media
 
• Best Blog:
MACS Worldwide, Macsworldwide.
wordpress.com
 
• Best Facebook Customization:
Beck/Arnley, Beck/Arnley Facebook Site
 
• Best App for Mobile Device:
The Original Gabriel, Gabriel LV and HD ­Mobile Part Search
 
• Best Use of YouTube Video:
Airtex Vehicle Electronics, Airtex ­Technical/Diagnostic Video Series
 
• Best Customizable Campaign:
Break Media, NHTSA “Click it or Ticket it”
 
• Best Aftermarket Pinterest Page
Beck/Arnley, Pinterest.com/BeckArnley
 
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2012 sponsors include: Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Company, ACC, N.A. Williams Company, Maximum Marketing Services, MACS, MOTOR ­Information Systems and Snap-on, Inc.

The Women’s Board is comprised of professional men and women from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket.

For more information, visit women.carcare.org or e-mail [email protected].