CARSON, Calif. – U.S. Auto Parts Network has reported net sales of $80.7 million for the second quarter ended June 30, compared with net sales of $84.3 million for the second quarter ended July 2, 2011. This represents a decrease of 4.2 percent from second quarter 2011 net sales.
 
Second quarter 2012 net loss was $1.7 million or 6 cents per share, compared with a second quarter 2011 net loss of $2.6 million or 8 cents per share.
 
"We continue to address the changing market dynamics and continue to take steps to position the company for long-term profitable growth," said CEO Shane Evangelist.
 
The company’s second quarter 2012 net sales consisted of online sales, representing 92.5 percent of the total (compared to 94.4 percent in the second quarter of 2011) and offline sales, representing 7.5 percent of the total (compared to 5.6 percent in the second quarter of 2011). The company said the net sales decrease was primarily due to a decline of $4.9 million, or 6.1 percent, in online sales offset by a $1.3 million, or 28.1 percent increase in offline sales. Online sales decreased primarily due to a 6 percent reduction in e-commerce unique visitors and a decline in average order value by 7 percent, partially offset by a 1 percent improvement in conversion and an increase of 1 percent in revenue capture. Offline sales, which consist of Kool-Vue (the company’s OE replacement mirror supply business) and wholesale operations, continued to show solid growth, the company says.