CHARLOTTE, N.C. – 3M, a long-time partner of NASCAR, has announced the renewal of the company’s official sponsorship with the sport. The agreement extends the relationship an additional five years beginning in 2011 and expands the categories for which 3M holds exclusive NASCAR marketing rights. 3M brands involved include Post-it-, Filtrete-, Scotch-branded products and others.
For nearly 10 years, numerous 3M products associated with automotive, industrial, professional and home use applications, have secured exclusive category status with NASCAR taking advantage of NASCAR’s mark and promotional and marketing programs. The 3M products associated with this agreement include automotive refinish supplies, abrasives, tapes, adhesives and sealants, protectants, paint spray products, furnace filters, reflective and graphic films, wire connectors, cable ties, wire markers, hearing products, Post-it products, cloth products, respirators, automotive cleaning products, medical bandages and label products.
Numerous 3M products are integrated into today’s NASCAR Sprint Cup Series car including attachment tapes, Bondo body filler, adhesives and sealants, as well as abrasives and the Accuspray paint systems used in the construction of the car.
“We’re excited to expand and extend our association with NASCAR,” said Bob MacDonald, 3M senior vice president of marketing. “Our NASCAR program is a great way to connect with our customers and to familiarize them with our innovative products. Looking ahead, we see even greater opportunity to drive sales and contribute to the success of our customers.”
3M’s association with motorsports spans decades and has taken many forms over the
years. In addition to holding multiple NASCAR officially-licensed product categories, 3M is a long-time sponsor of NASCAR racing as primary sponsor for Roush Fenway Racing’s No. 16 3M Ford Fusion driven by Greg Biffle in the NASCAR Sprint Cup Series.
3M continues to support NASCAR as a Prize Money & Decal Program (contingency) sponsor in the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Whelen All-American Series and NASCAR Canadian Tire Series, with prize money provided to eligible teams.
“This announcement is more than a sponsorship renewal for our sport,” said Odis Lloyd, managing director, NASCAR Automotive Group. “3M has brought important technology to our sport to improve the safety and performance of our competition. To have a company such as 3M, who has been integrated in this sport for more than a decade, declare that NASCAR is a platform that works for them and to expand on their partnership is a testament to the continued value of this sport to major corporations even in this challenged economy.”
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