The Car Care Council Women’s Board (WB) has announced the winners of the 2015 Automotive Communications Awards (ACA). The recipients were honored during the 18th annual Women’s Board press conference and reception, which took place last night at the Sands Expo.
The ACA are sponsored by the WB and supported by the Automotive Communication Council. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Business-to-Consumer Awards
Television Commercial:
BPN – Borders Perrin Norrander
Pedal Down, Pulse Up
Print/Electronic Ad:
TRICO
TRICO 2015 March Madness Ad Campaign
Educational Article:
Mobile Air Conditioning Society
The Heat is On
Video News Release:
Handstands
Refresh Your Car!
Brochures, Booklets & Handouts:
Traction Factory / Snap-on Tools
Floor Jack Brochure
Special Promotions & Promotional Events:
BPN – Borders Perrin Norrander
Pedal Down, Pulse Up
Car Care Clinics:
EXTEND PERFORMANCE and Airtex Fuel Delivery Systems
Fuel Pump U – Car Care Clinics
Posters and Signage:
Federal-Mogul Motorparts Corp.
MOOG NASCAR Championship Poster
Website:
KYB Americas Corp.
www.kyb.com
Other:
Robert Bosch LLC
Bosch ICON “88 Feet” Integrated Campaign
Social Media Efforts:
SYLVANIA Automotive Lighting
The Light Shift
Blog:
Cottman Transmission and Total Auto Care
The Cottman Man Blog
Facebook Customization (tie):
EXTEND PERFORMANCE and Airtex FuelDelivery Systems
Airtex – Facebook Customization
and
EXTEND PERFORMANCE and BCA Bearings
BCA Bearings – Facebook Customization
App for a Mobile Device:
AutoNetTV Media Inc.
NAPA Service Assistant App
Use of YouTube Video:
Lauren Fix, The Car Coach
Lauren Fix, The Car Coach YouTube Channel
Pinterest Page:
EXTEND PERFORMANCE and BCA Bearings
BCA Bearings – Pinterest Page
Media Outreach to Non-English Speaking Audience:
AutoNetTV Media Inc.
Fuel System Service
Media Outreach to Female Audience:
Federal-Mogul Motorparts Corp.
ANCO Road Trip Contest for Pinterest
Business-to-Business Awards
Ad Campaign to Distribution/Retail Audience:
The Gates Corp.
NAPA Belts Hose I60/R90 Lenticular
Ad Campaign to Technician/Repair Audience:
Robert Bosch LLC
Ad Campaign to Technicians
Ad – Best Use of Graphic:
Lumileds, founded by Philips
LED Junkyard Ad
Ad – Best Use of Copy:
MAHLE Aftermarket Inc. Service Solutions
TechPro Diagnostic Tool Campaign Copy
Corporate Image Campaign:
Innova Fleet Services
Innova Fleet Services Corporate Image
Campaign
Co-op/Partnering Campaign:
BPI / NAPA Brakes
NAPA Brakes / BPI & Intrepid Fallen Heroes Fund
Training Materials:
Mobile Air Conditioning Society
MACS 2015 Mobile A/C Update
Magazine Article – Technical:
Mobile Air Conditioning Society
Hitting the Curveball: Temp Sensor Strategies
Magazine Article – General Market/Special Interest:
Rousseau Automotive Communications
Shirley Brown, CarCare Business
Newsletter to Customer/External Audience (tie):
The Gates Corp.
Digital Marketing Toolbox
and
KYB Americas Corp.
KYB Ride Control Expert Series E-blast
Logo Design/Usage:
Federal-Mogul Motorparts Corp.
Garage Gurus Logo Design
Website:
DENSO
DENSO Website Redesign
Merchandising:
Robert Bosch, LLC
Bosch Catalog Excellence
Special Promotion and/or Promotional Event:
Bosch Automotive Aftermarket – USA
Augmented Reality Program Event
Packaging:
Lumileds, founded by Philips
LED Fog Packaging
Social Media Efforts:
Bosch Automotive Service Solutions LLC
OTC Tools Campaigns
Blog:
GWC Warranty
Accelerate
App for Mobile Device (tie):
EXTEND PERFORMANCE and Airtex Fuel Delivery Systems
Airtex VIN Scan – App for a Mobile Device
and
EXTEND PERFORMANCE and BCA Bearings
The HUB – App for a Mobile Device
Use of YouTube Video:
GWC Warranty
Behind the Wheel
Media Outreach to Non-English Speaking Audiences:
The Gates Corp.
I-60 & R-90 Campaign
Application of “Be Car Care Aware” Campaign/Logo:
The Gates Corp.
Be System Smart Campaign
Best-in-Show Awards
Business-to-Consumer Award:
Best-in-Show, Brochures, Booklets, Handouts:
Traction Factory / Snap-on Tools
Floor Jack Brochure
Business-to-Business Award:
Best-in-Show, Ad – Best Use of Graphic:
Lumileds, founded by Philips
LED Junkyard Ad
