In a recent study from IMR Inc., DIY consumers report whether they called stores, visited stores or visited websites prior to purchasing a part. In this instance, we look specifically at brake parts.
As chart here shows, if consumers did one or more of those things, they were asked to say why they did it (i.e. what information they were looking for).
IMR now offers this information for all of the parts it tracks, in addition to other pre-purchase decision information. To learn more, go to www.automotiveresearch.com or contact Bill Thompson at (800) 654-1079.