With the recent signing of Distribuidora JRZ, the Automotive Distribution Network has extended the Auto Pride brand into Reynosa, a border city in the northern part of Tamaulipas, Mexico.
“After establishing seven Parts Plus Mexico members, the Network’s next logical step was to offer the Auto Pride program to smaller niche warehouses with potential for growth across the border,” said Cora Roark, director of Auto Pride. “With that objective in mind, Distribuidora JRZ is a perfect fit for Auto Pride.”
Operating out of a single warehouse, Distribuidora JRZ currently services Reynosa and Matamoros as well as McAllen, Texas, with plans to open a future location in the state. The latest Auto Pride signee will follow the plan of Parts Plus Mexico members in the region, utilizing several programs from the Network’s toolbox tailored specifically for that marketplace to expand their business, says the association.
“We believe the Network’s IT initiatives will help Distribuidora JRZ better serve our customer base, while the group’s purchasing power will enable us to buy better,” said Josue Rodriguez, owner and CEO of Distribuidora JRZ. “Together, we can help establish Auto Pride as a respected brand name in Mexico.”