WESTMONT, Ill. – IMR Inc. has released a new study that provides in-depth information about automotive service providers to help retailers, manufacturers and distributors gain a better understanding of the overall repair shop market in terms of differing shop demographics, supplier solicitation and brand and supplier loyalty attributes.

IMR’s repair shop study also provides category specific information that helps retailers, manufacturers and distributors understand the number of specific parts that are being installed, brand preferences and brand usage.

“Understanding the differences in the demographics of repair shops, their installation rates of parts and their brand preferences helps retailers, manufacturers and distributors understand their customer base more deeply,” said Bill Thompson, president and CEO of IMR Inc. “This research forms the core of what every aftermarket professional should know about the service market. It helps frame behavior and preferences, and how they have changed over time, to provide insights that will help in strategic planning for their businesses.”

For more information about the repair shop study available through IMR, call 1-800-654-1079 or visit their Web site at www.AutomotiveResearch.com.