Top automotive brands Maaco and Meineke partnered with FOX’s new unscripted television event “Knock Knock Live” to surprise a worthy, Atlanta-based nonprofit during the series premiere on July 21. Maaco and Meineke awarded the Atlanta Music Project a fully customized 15-passenger van to help the organization transport its students to and from concerts and performances. In addition to the van, Maaco and Meineke donated $50,000 to the organization.
“Our gift to the Atlanta Music Project is an excellent example of the service promise we deliver to customers and an extension of our brands’ commitment to invest in the communities we serve,” said Artemio Garza, chief marketing officer of Maaco and Meineke. “Since 1972, both brands have helped millions of customers drive safely and in style while also contributing to charities and foundations across the country.”
The Atlanta Music Project, cofounded by Dantes Rameau and Aisha Bowden, is an intense, tuition-free music education program designed specifically for underserved youth in various Atlanta neighborhoods.
“This van is a game-changer and will further our pursuit of developing confidence, creativity and ambition in our students through musical excellence,” said Rameau. “Transportation can be an issue for our students and parents, but the van and generous monetary donation will remove burdens and elevate our program to the next level.”
The team at Maaco in Roswell, Georgia, owned by franchisee Tony Meyers, started the customization of the van with a platinum #MAACOVER, transforming the white van into a sleek and shiny black van with high-quality urethane sealer and a five-year warranty against fading and peeling. The team at Meineke in Norcross, Georgia, owned by franchisee Sultan Kurani, performed a 23-point inspection ensuring brakes, fluids, tires, oil and other key functions were operating at peak efficiency.
Meineke also is providing the Atlanta Music Project with a one-year complete maintenance package for the van, including three free oil changes and a full year of roadside assistance. The van was decaled with music notes, the Atlanta Music Project logo and the organization’s motto: “Music for social change.”
“Knock Knock Live” is a new weekly television event airing Tuesdays at 9-10 p.m. EST live/PST tape-delayed on FOX. The show is packed with unpredictable and thrilling surprises that enlist friends, families, neighbors and celebrities to help grant wishes with one simple knock on the door. “Knock Knock Live” is hosted by TV and radio personality Ryan Seacrest, who also serves as an executive producer along with Simon Fuller.