In the free one-hour webinar, “How to Create a Strategic Webinar,” from the Automotive Communications Council and supported by Babcox Media, learn how to approach the webinar planning process strategically to ensure your webinar is firing on all cylinders. This event, scheduled for 2 p.m. EST on Dec. 17, is for first-timers as well as webinar veterans.
“We are thrilled to produce a ‘webinar on webinars,’ where attendees will learn how to strategically approach the webinar planning process,” said Kristin Libby, chair of the ACC’s Strategy Track. “Don’t miss this opportunity to kick your marketing into high gear with a strategic webinar, while also earning CEU credits toward your AAP/MAAP from the University of the Aftermarket!”
Agenda items for the webinar include critical strategic pre-planning process and marketing and execution stages, as well as post-event considerations. Attendees of the one-hour webinar will earn 0.1 CEU credits towards the AAP/MAAP professional designation from the University of the Aftermarket. The webinar is open to anyone with involvement in the automotive industry. ACC membership is not required.
The free webinar will be led by Michael Madej, director of digital media at Babcox Media, a leading publisher serving the automotive aftermarket. Madej will share lessons learned over his 15 year digital media career, which includes the production of nearly 500 individual webinars in multiple markets for clients such as Google, Siemens, Microsoft, Zurich and SAP.