FARMINGTON HILLS, Mich. – The Equipment and Tool Institute (ETI) has launched a series of market research projects in an effort to assist its members in bringing new and improved equipment and tools to the marketplace.
As part of the series, ETI has initiated a survey on consumer new car buying preferences, intended to quantify the impact aftermarket service facilities have on the new car buying preferences of consumers.
“To our knowledge no one has ever attempted to capture empirical data on this subject,” ETI stated in a press release. “If a particular brand of vehicle is difficult to repair in the aftermarket are future sales of that brand negatively impacted? By the same token, if a particular brand of vehicle is easy to repair in the aftermarket will sales be boosted due to positive recommendations made to consumers by happy technicians?”
ETI says it has taken on this challenge in the form of two surveys. One sent to shop owners and technicians and another to consumers. The findings of ETI’s market research will be presented at ToolTech 2015 during the ETI business meeting on Monday, April 13 in Austin, Texas.
Previous market research studies have included J2534 reprogramming, J2534 reprogramming update, TPMS, telematics, collision repair, A/C service, hybrid and battery service and information access. These studies are available for purchase on the ETI website at www.etools.org.
