Early-bird registration for the 2017 Automotive Communications Council (ACC) annual conference in Nashville, Tennessee, has been extended through March 17. The early-bird registration fee is $450 for ACC members and $550 for non-members. After March 17, the conference fee will increase by $100.
Held at the Renaissance Nashville Hotel, the ACC event takes place April 10-12, featuring a Nashville-inspired agenda and unique gathering of marketing and communications professionals from the auto care industry.
With a full agenda, the organizers say marketing and communications professionals in the industry can count on walking away post-conference with new viewpoints on digital best practices, emerging technologies and insights from aftermarket shop owners. All conference attendees will earn 1.3 CEU credits toward the AAP/MAAP professional designation from the University of the Aftermarket.
The shop-owner panel will be hosted by Carm Capriotto, host of the “Remarkable Results Radio” podcast. Capriotto will engage local shop owners in conversation about how the parts manufacturers and distributors can best reach the shops with messaging, training and other resources.
An editor panel will be hosted by Jim Merle of Babcox Media. The panel of editors, including Mike Maleski, Andrew Markel and Mark Phillips, will include topics to help marketing and PR professionals understand an editor’s responsibility, aiding attendees in the task of maximizing media relations.
All ACC members and non-members are welcome. Non-members can join ACC and attend the annual conference for a discounted promotional rate of $650, a $275 savings (regular annual membership dues are $475 and early-bird registration fee for members is $450). Membership in ACC is available to marketing and communication professionals at all levels throughout the auto care industry.
Hotel reservations should be booked directly with the hotel, accessible here. The guaranteed rate of $209 per night is available through March 17, and is applicable both one day before and after the conference dates. After 6 p.m. ET on March 17, the reduced rate will no longer be available.