BETHESDA, Md. – The Car Care Council Women’s Board (WB) is pleased to announce the winners of the 2013 Automotive Communications Awards (ACA). The recipients were honored during the 16th annual Women’s Board reception, which took place Tuesday, Nov. 5, at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX).  
 
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
 
Business-to-Consumer Awards  
 
* Television Commercial
Federal-Mogul Corp.
ANCO/NHL TV Spot
    
* Print/Electronic Ad
Tenneco
Monroe Shocks & Struts
"Everything Gets Old" Print & Digital Ad Campaign
   
* Direct Mail Piece or Campaign/Newsletter
CRP Automotive
ContiTech Serpentine Direct Mail Campaign
 
* Magazine Article
go. drive.
Music & Muscle Cars
 
* Educational Article
go. drive.
Texting & Driving, It’s not a chance worth taking
 
* Video News Release
     AutoNetTV
     Media, Inc.
     Understanding Your Suspension System
 
* Brochures, Booklets & Handouts
 
Dayco Products, LLC
Interactive Flyer for Dayco VIN Scannin App
 
* Special Promotions & Promotional Events
     Snap-on
     Tools/Traction Factory
     CT8810 Dirty Donny
     "Monster" Campaign: Stickers/Cards
 
* Car Care Clinics
     Lefler Collision & Glass Repair Centers
     Lefler Ladies Night Out
 
* Posters & Signage
     Brake Parts Inc./Affinia
     Raybestos Rattlesnake Lenticular Sign
 
* Public Relations Efforts
 
Lauren Fix, The Car Coach
Winterize Your Car: Cold Weather Car Care
 
* Website Enerpulse Inc.
     Pulstar Website
 
* Other – Communications Campaign
     Enerpulse Inc.
     Pulstar Videos
 
 
* Social Media Efforts
     Armored Auto Group
     The Armor All Viking: Fame or Shame
 
* Best Facebook Customization of an Aftermarket Company
     Federal-Mogul Corp.
     Champion Facebook Page
 
* Best QR Code Customization
     Dayco Products LLC  
     Dayco Products QR Packaging
 
* Best App for a Mobile Device
     Innova Electronics Corp.
     Innova Car Review App
 
* Best Use of YouTube Video
     Brake Parts Inc./NAPA
     The Art of Braking
 
* Best Customizable Campaign
     TFI Envision Inc.
     TechSmart “Are you TechSmart?” 2012 Integrated Campaign
 
* Best Aftermarket Pinterest Page
     Brake Parts Inc.
     Raybestos Brakes Pinterest
 
* Best Media Outreach to Non-English Speaking Audiences
     Dayco Products, LLC
     Dayco Products Messages in Many Languages
 
Business-to-Business Awards
 
· Ad Campaign to Distribution/Retail Audience
Snap-on Tools/Traction Factory CTR725 "Untethered" Campaign
 
· Ad Campaign to Technician/Repair Audience Tenneco
Monroe Shocks & Struts
"Everything Gets Old" Print & Digital Campaign
 
* Ad – Best Use of Graphic
     WEXCO Industries/AutoTex Pink
     AutoTex Pink’s "Break the Mold" Campaign
 
* Ad – Best Use of Copy
     Federated Auto Parts
     Get Dirty with Kenny and the Two guys
 
* Corporate Image Campaign
     The Timken Co.
     Stronger. By Design. Campaign
 
* Co-op/Partnering Campaign
     CRP Automotive
     ContiTech Serpentine Belt Campaign
 
* Training Materials
     Continental
     RediSensor Training Videos
 
* Magazine Article – Technical
     Mobile Air Conditioning Society (MACS) Worldwide
     Summertime Equals Evap Odor
 
* Magazine Article – General Market/Special Interest
     Federal-Mogul Corp.
     Wagner ThermoQuiet Ceramic NXT OE21
     STOP Publication
 
* Newsletter to Customer/External Audience
     KYB Americas Corp.
     Ride Control Series
 
* Logo Design/Usage
     Brake Parts Inc.
     Brake Parts Inc. (BPI) Logo
 
* Website
     DENSO Products and Services Americas Inc.
     DENSO Website
 
* Merchandising
     Philips Automotive Lighting
     Philips Upgrade Headlight Bulbs
 
* Special Promotion and/or Promotional Event
     Snap-on Tools/Traction Factory
     2013 Snap-on Franchisee Conference:
     Event Signage/Graphics
 
* PR Effort
     NAPA Chassis
     NAPA Chassis Continuous Improvement Flyer
 
* Packaging
     Beck/Arnley
     Beck/Arnley’s TRUE Calipers Packaging
 
* Social Media Efforts
     Beck/Arnley
     Beck/Arnley Social Media
 
* Best Blog
     Mobile Air Conditioning Society (MACS) Worldwide
     MACS Worldwide Blog
 
* Best Facebook Customization
     Federal-Mogul Corp.
     MOOG Facebook Presence
 
* Best App for Mobile Device
     Snap-on Tools/Traction Factory
     Snap-on iPad App
 
* Best Use of YouTube Video
     Permatex
     Permatex Right Stuff Video
 
* Best Customizable Campaign
     Brake Parts Inc./NAPA Brakes
     NAPA Brakes Head-to-Head Comparatives
    
* Best Aftermarket Pinterest Page
     Beck/Arnley
     Beck/Arnley Pinterest Page
    
* Best Media Outreach to Non-English Speaking Audiences
     Raybestos/Uni-Select
     CAT Scratch Fever
 
Best- in-Show Awards
* Best-in-Show (Business-to-Consumer), Social Media Efforts
     Armored Auto Group
     The Armor All Viking: Fame or Shame
   
· Best-in-Show (Business-to-Business), Corporate Image Campaign
The Timken Company
Stronger. By Design. Campaign
 
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2013 sponsors include: Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Co., Automotive Communication Council (ACC), N.A. Williams Co., Advance Auto Parts, Maximum Marketing Services, Mobile Air Conditioning Society (MACS), MOTOR Information Systems and Snap-on Inc.
 
The Car Care Council Women’s Board is comprised of professional women and men from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket.
 
For more information about the Car Care Council Women’s Board, visit http://www.carcare.org/womens-board/.