Alltech Automotive has announced the addition of Franco Alvares to its catalog and data management team. In his new role as catalog manager, Alvares is responsible for catalog application data management for all of Alltech Automotive’s distribution channels. He reports directly to Reuben Krugly, Alltech’s director of marketing and product development.
“With the addition of Franco to our catalog team, we have raised our commitment to providing the highest quality level of product information and application data to the industry,” said Krugly.
Franco’s experience spans more than 25 years in data management, most recently at Dixie Electric and MPA/Fenco.