LAS VEGAS — The Car Care Council Women’s Board (WB) this week at AAPEX announced the winners of the 2010 Automotive Communications Awards (ACA). The recipients were honored during the Women’s Board reception, which took place Tues., Nov. 2, at the Sands Expo Center in Las Vegas.
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Business-to-Consumer Awards
· Television Commercial:
Gold Eagle Co.
STA-BIL Commercial
· Radio Commercial
Tenneco Automotive – Monroe Shocks
Fresh Tire
· Print/Electronic Ad
Raybestos Brake & Chassis
Hot Rod Sweepstakes Ad
· Direct Mail Piece or Campaign/Newsletter
Bavarian Autosport
Fast Times
· Educational Article
Autotex PINK/WEXCO Industries
Your Car, Like You, Needs the Right Diet
· Video News Release
Permatex
Permatexrepair.com News Release
· Brochures, Booklets & Handouts
NAPA Brakes/Affinia Group
Reactive One Performance Rotor Brochure
· Special Promotions & Promotional Events
Aftermarket Auto Parts Alliance Inc.
Breast Cancer/Car Care Awareness
· Car Care Clinics
Bridgestone Retail Operations LLC
BSRO & Car Care Academy
· Posters & Signage
Robert Bosch LLC
Bosch Wiper Blade Arena Signage
· Public Relations Efforts
Bridgestone Americas
Bridgestone Americas: Calling All Drivers
· Website
CarMD
CarMD.com Website
· Other – Viral Marketing Video
Purolator Filters c/o Robert Bosch LLC
Purolator PureOne Metal Wars
· Social Media Efforts
NASCAR Automotive Group
NASCAR Performance Social Media Efforts
Business-to-Business Awards
· Ad Campaign to Distribution/Retail Audience
SMP – Intermotor Brand
Intermotor Ad Campaign
· Ad Campaign to Technician/Repair Audience
VIPAR Heavy Duty
VIPAR “It’s Our Duty” Ad Campaign
· Ad – Best Use of Graphic
NAPA Brakes/Affinia Group
Reactive One Introduction Ad
· Corporate Image Campaign
T/CCI Manufacturing
T/CCI Corporate Video
· Training Materials
The Schaeffler Group USA Inc.
Alliance Launch Binder
· Magazine Article- Technical
Mobile Air Conditioning Society
A/C Performance Also Critical for Hybrid Battery Life
· Magazine Article – General Market/Special Interest
T/CCI Manufacturing
Cool Under Pressure
· Newsletter to Customer or External Audience
Federal-Mogul Corporation
Wagner ThermoQuiet First-to-Market Flyers
· Logo Design/Usage
Snap-on Tools
90th Anniversary Logo
· Website
Wells Manufacturing
Wells Vehicle Electronics Interactive Website
· Merchandising
Federal-Mogul Corporation
Champion Spring Tune-Up Display
· Special Promotion and/or Promotional Event
Raybestos Brake & Chassis
Raybestos Hot Rod Sweepstakes
· Best PR Effort
Ingersoll Rand
Hammerhead Launch Media Event
· Packaging
Federal-Mogul Corp.
Champion Small Engine Spark Plugs
· Social Media Efforts
Gold Eagle Co.
Project World Record
· Best Application of “Be Car Care Aware” Campaign/Logo
Federal-Mogul Corp.
The SmartChoice Website
Best-in-Show Awards
· Best-in-Show, Business-to-Consumer, Special Promotions & Promotional Events
Aftermarket Auto Parts Alliance Inc.
Breast Cancer/Car Care Awareness
· Best-in-Show, Business-to-Business, Magazine Article – Technical
Mobile Air Conditioning Society
A/C Performance Also Critical for Hybrid Battery Life
“Show Us Your Wheels” Winner
Lilliana Guzman
Chester County Technical College High School
“How to Change an Oil Filter”
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2010 sponsors include: SKF, Tenneco, Automotive Communication Council, Mitchell 1, Maximum Marketing Services, MOTOR Information Systems and Mobile Air Conditioning Society (MACS) Worldwide.
The Women’s Board is comprised of professional women and men, including company executives, service shop owners, service writers, motor sports figures, association executives and consultants, who are dedicated to informing female audiences about proper vehicle maintenance and safety, while encouraging young people to investigate automotive career choices.
