FULLERTON, Calif. – Continuing to educate dealers throughout the country about its tire line-up, Yokohama Tire Corp. (YTC) has kicked off its 2013 experiential Ride and Drive Training Program in Albuquerque, N.M. 
“One of our primary objectives is to interact with our dealer network and help them sell more Yokohama tires,” said Fred Koplin, YTC director, marketing communications. “This annual program is an important tool to help educate dealers and prepare them to engage consumers. It also encourages dealers to share personal experiences about the benefits of Yokohama tires.”
Koplin said dealers will test-drive Scion FR-S cars equipped with Yokohama’s AVID Ascend, AVID ENVigor, S.drive and ADVAN Neova AD08 tires on a variety of slalom courses during the training program, which will be held in the following 13 cities:
March 26-27 Albuquerque, N.M.
April 3-4 Birmingham, Ala.
April 9-11 Atlanta, Ga.
April 23-26 Buffalo, N.Y.
April 29 – May 2 New England
May 13-17 Salem, Va.
May 20-22 Cincinnati, Ohio
June 13-14 Detroit, Mich.
June 18-19 Indianapolis, Ind.
June 24-27 St. Louis, Mo.
July 23-26 Denver, Colo.
July 31- Aug. 1 Spokane, Wash.
Aug. 27-29 Santa Clara, Calif.
