Women at the Wheel Podcast, Ep. 8: Mevotech's Kim Manson 

Women at the Wheel Podcast, Ep. 8: Mevotech’s Kim Manson 

Manson, director of marketing at Mevotech, joins us for an in-studio chat.

Kim Manson, director of marketing at Mevotech, says she plays a key role in the company’s growth by helping to define its marketing strategy. She is responsible for the teams that carry out Mevotech’s branding and communications, cataloging, content, digital marketing and training.

“We produce such great products, so it makes our job easy,” Manson says. 

Manson and her teams work together to educate customers on the benefits of Mevotech’s products, and she loves that no two days are the same. “We’re very agile, doing new things, and adjusting based customer and market needs,” she says.

To hone her skills, Manson adds she carves out time on a monthly basis to learn about the industry, having been in the aftermarket only three and a half years, noting she worked in various marketing agencies before coming to Mevotech.

Manson gets involved in skills training, workshops, attends conferences, and meets with industry people to broaden her skill sets. And, she and her team work on honing their marketing skills, too, “to stay cutting edge.” Mevotech, in fact, was recently named one of Canada’s Best Managed companies by Deloitte. “It’s a huge honor and a huge testament to all the hard work that our team has been doing,” Manson says.

“What I love about this job is the people. I have the most unbelievable team; a huge shout out to them…they bring the passion, energy and talent every day and it makes the job so much fun.”

During the interview, Kim also shared: 

1:13 Her role at Mevotech

3:07 Where she was before Mevotech

4:22 How marketing and mentoring is in her DNA

7:39 Women’s network at Mevotech

11:21 Proudest moments

12:36 Challenges faced

15:01 Advice to her younger self

18:01 What she would be doing if she wasn’t working for Mevotech

19:06 Where she enjoys to travel

20:01 How she remains balanced as a working mother

21:38 Instrumental mentors

23:00 What the industry can do to better at when it comes to supporting women in the Aftermarket

You May Also Like

Women at the Wheel Podcast, Ep. 7: Advance’s Kerry Pryor 

Pryor recently joined us for a chat in-studio during a recent trip to Northeast Ohio for very special event.

Kerry Pryor, senior marketing manager, TechNet Professional for Advance Auto Parts, recently joined us for a chat in-studio during a trip to Northeast Ohio for very special event. 

In the nomination for Kerry Pryor, who is a 2022 Women at the Wheel honoree, her nominator described her as having been a “stabilizing force” for Tech-Net members during the turbulent years of the pandemic. Working behind-the-scenes to help advance the businesses of the more than 15,000 TechNet affiliated repair shops across the U.S., she says joining the aftermarket five years ago from a role in the fashion industry was one of the best decisions she ever made. 

Women at the Wheel Podcast, Ep. 6: Jessica Toliuszis

One of our most fun chats yet! From finding your purpose to polar bear jumps in Antarctica.

Women at the Wheel Podcast, Ep. 5: Sensata’s Jacki Lutz

Lutz is global head of Communications, Training and E-Commerce, Aftermarket for Sensata Technologies. 

Women at the Wheel Ep. 4: First Brands Group’s Angela Golden

Golden says, in a way, she grew up in the industry because her father was a technician himself.

Women At the Wheel Podcast, Ep. 3: Auto Care’s Stacey Miller

This month we sit down with an honoree from our inaugural class of Women at the Wheel in 2020, Stacey Miller.

Other Posts

Women at the Wheel: Brenda Gelowitz

Gelowitz is vice president, controller and IT manager at Auto Electric Service Ltd.

Women at the Wheel: Kristin Frogge

Frogge is director, category management at Highline Warren.

Women at the Wheel: Jennifer Fox

Fox is director of marketing and corporate development at Auto Electric Service Ltd. in Regina, Saskatchewan, Canada.

Women at the Wheel: Sarah Fletcher

Fletcher is district manager at Parts Authority.