GASTONIA, NC — WIX Filters recently won two marketing and advertising awards, a Silver Telly and a Silver ADDY, for the filter brand’s advertising and sales efforts.

“At WIX, we strive to provide the best in everything we produce for our customers, from our premium quality filtration products to our creative sales and marketing materials,” said Bruce Johnston, brand manager for WIX Filters. “We are proud that our efforts were recognized by respected experts in the advertising and production fields.”

WIX received the Silver Telly Award – the Telly’s highest honor – for “Cabin Fever,” a video production that features the company’s premium quality cabin air filtration products and the development of a patented cabin air filtration system for NASCAR teams.

For 27 years, the Telly Awards has honored the finest in creative work. An international accolade that recognizes outstanding local, regional, and cable television commercials and video and film productions, the Telly is the largest and most prestigious award of its kind. Past winners include the most prestigious agencies, production companies, in-house creative departments and TV stations in the world.

WIX also received a Silver ADDY Award in local competition for two mixed media campaigns for the company’s light- and heavy-duty filter marketing efforts. The campaigns, which featured television, radio and print advertisements and point-of-sale materials, now move on to regional competition.

ADDY Awards are presented by the American Advertising Federation. The awards recognize excellence in a variety of categories, including television, radio, newspaper, magazine, poster, direct mail, billboard and overall campaign.

For more information about WIX, go to: www.wixfilters.com .

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