GASTONIA, NC – Thanks to Affinia Group’s WIX Filters, Ken Erickson of Loveland, CO, and his three guests will get a taste of celebrity life during the March 11 NASCAR Nextel Cup UAW Daimler-Chrysler 400. Erickson was selected as the winner of the WIX Filters “Party Like a Rock Star” Sweepstakes. The giveaway was conducted in conjunction with Speedway Motorsports.

The foursome, wearing personalized leather WIX racing jackets, with pit passes, suite tickets and $14,000 in prize money in hand, will be escorted from their Las Vegas Strip hotel to the Las Vegas Motor Speedway in a private helicopter.

“Many race fans dream about arriving at a race in a helicopter with pit passes and suite tickets; WIX is excited to provide Ken with this once in a lifetime opportunity,” said Dave McColley, vice president of marketing for WIX Filters, the number one filter in NASCAR. “With more than 42,000 entries, the ‘Party Like a Rock Star’ Sweepstakes has been one of WIX’s most successful promotions.”

The “Party Like a Rock Star” sweepstakes is part of WIX Filters’ motorsports involvement which includes an associate sponsorship of Joe Gibbs Racing and product sponsorships with leading NASCAR teams including Robert Yates Racing, Hendrick Motorsports, Roush Racing, Richard Childress Racing, Dale Earnhardt, Inc., and Evernham Motorsports. WIX Filters, an exclusive NASCAR Performance Product, is also the official sponsor of the WIX Filters Lap Leader Award, which offers cash prizes for the leader of the most laps during each event within the top three NASCAR racing divisions and a year-end prize for the driver within each series who wins the most WIX Filters Lap Leader Awards during the season.

For more information about WIX, visit: http://www.wixfilters.com.