WIX Filters has announced a new category exclusive partnership with Microban, a world leader in antimicrobial solutions. Beginning in the first quarter of 2016, WIX cabin air filters will feature lifetime Microban product protection, fighting odor-causing bacteria, mold and mildew.
“WIX prides itself on constantly innovating and bringing the best products to its customers,” said Donald Chilton, vice president of product management for WIX Filters. “In researching the next evolution of our cabin air filters, we knew we wanted to elevate our filter media with Microban product protection.”
The cabin air filter protection features continuous Microban’s Aegis Technology, which works to inhibit the growth of microbes by utilizing a charge disruption mode of action. This broad spectrum antimicrobial works rapidly, which allows it to quickly reduce microbial loads on treated substrates, according to WIX. As a result, this technology works to keep the air inside vehicles cleaner and fresher.
“We are continuously looking for opportunities to grow into new industries and our partnership with WIX Filters is a perfect extension of our brand,” said Maria Diefenbach, associate brand manager for Microban. “When customers see the Microban trustmark, they know they’re getting durable and effective antimicrobial protection perfect for an application like WIX’s cabin air filters.”
Beginning next year, the lifetime Microban product protection will span all of WIX’s light-duty cabin air filters for automotive and light-truck applications.
“Microban has exceptional brand awareness across many different industries, so we are very excited to partner with them in the automotive market,” said Jennifer Gibson, brand manager for WIX Filters. “The combination of WIX’s storied legacy in the automotive aftermarket and Microban’s technological superiority make for a perfect partnership for both companies.”
For more information about WIX, visit wixfilters.com, and for additional details on Microban, visit microban.com.
