GASTONIA, NC WIX Filters, an Affinia Group brand, has announced the availability of the 2007 Route WIX Die Cast Collectible, the legendary Shelby Cobra 427 Sport Coupe.
Each year, WIX Filters offers customers a new die cast collectible sales promotion. Counter professionals will make the Route WIX collectibles available to their customers with the purchase of two WIX filters from October through December.
The Route WIX Die Cast Collectible program is a customer favorite, selling close to 100,000 collectibles each year. For 2007, WIX captured the Shelby Cobra 427 Sport Coupe, in a 1:24 scale die cast replica, complete with a customized paint scheme and WIX filter under the hood.
Learn more about the Route WIX collection and view past collectibles at: http://www.wixtreme.com/routewix/index2007.asp.