WAYNE, Pa. — Pylon Manufacturing Corp., a marketer of wiper blades for the automotive aftermarket, has subscribed to Planalytics Business Weather Intelligence Platform and will use Planalytics’ Consumer Insights service to analyze and project weather’s impact on wiper blade demand on a weekly basis for locations across the U.S. and Canada.

"Weather has a very direct impact on our business,” said Matt Broderick, V.P. sales and marketing for Pylon. “Rain, snow and ice weather events drive significant regional demand for replacement wiper blades. With Planalytics’ weather-driven demand information we are able to more effectively service our retail customers with meaningful supply solutions before bad weather hits."

Planalytics’ weather-driven demand forecasts identify when, where and how much weather will influence demand for specific products, enabling clients to effectively align inventories with sales opportunities in individual regions or markets.