WD-40 To Mark 60 Years Of American Heritage With New, Special Packaging - aftermarketNews

WD-40 To Mark 60 Years Of American Heritage With New, Special Packaging

WD-40 Co. is introducing limited edition "Made in the U.S.A." WD-40 Smart Straw cans to help celebrate the 60th anniversary of the WD-40 Multi-Use Product and recognize where the product has been produced since 1953. New 8- and 12-ounce WD-40 Smart Straw cans at select retailers include the special packaging and are available for a limited time, while supplies last.

SAN DIEGO – Americans’ favorite blue and yellow canister will soon be donning some red, white and blue, too, to pay tribute to all who have used the product to keep the U.S.A. moving the past 60 years.
 
WD-40 Co. is introducing limited edition “Made in the U.S.A.” WD-40 Smart Straw cans to help celebrate the 60th anniversary of the WD-40 Multi-Use Product and recognize where the product has been produced since 1953. New 8- and 12-ounce WD-40 Smart Straw cans at select retailers include the special packaging and are available for a limited time, while supplies last.
 
“The WD-40 brand is as American as apple pie, and these special cans are a salute to those who subscribe to the tradition of hard work and the practice of getting the job done,” said Tim Lesmeister, vice president of marketing for WD-40 Co. “We’re very proud our flagship product is made right here in the U.S.A. and is used to help people get the job done in 187 countries around the world.”
 
WD-40 Co. is a unique American success story, and was started by a group of three scientists working at a tiny San Diego lab in the early ‘50s. The then-called Rocket Chemical Co. set out to create a rust prevention solvent for the Atlas Missile, finally finding the perfect mix on its 40th attempt. Water Displacement, 40th Formula (WD-40) was born and soon made its way into people’s homes, where thousands of uses for the product were discovered. While the formula still remains a secret and the original notepad with the formula is locked away in a bank vault, the “secret sauce” is still mixed at the site of WD-40 Co.’s corporate headquarters in San Diego and is shipped from there to packaging facilities nationwide.  
 
To learn more about the history of WD-40 Co., visit WD40.com/About-Us/History.
 
 

You May Also Like

MAHLE Finalizes Sale of its OEM Thermostat Business

As part of the transaction, ADMETOS is taking on around 600 employees in six countries.

MAHLE finalizes sale of its OEM thermostat business

MAHLE has finalized the sale of its OEM thermostat business as of May 2, 2024. The sale transfers the thermostat segment to the industrial and investment holding firm ADMETOS, which will operate the business under the name BTT Solutions. As part of the deal, ADMETOS is taking on around 600 employees in six countries. In the spare parts and accessories market, the sale of thermostats under the MAHLE and Behr brands will continue to be handled by the worldwide MAHLE Aftermarket network, according to the latest press information.

ZF Aftermarket Releases 36 New Parts for US, Canada

ZF has introduced a total of 185 new products in 2024 under the ZF, LEMFÖRDER, SACHS, TRW and WABCO brands.

Dana Expands Spicer ReadyShaft Assembly Coverage

The addition of more than 3,000 new part numbers brings Dana’s ReadyShaft program
to over 13,000 active SKUs.

Dana-Expands-Spicer-ReadyShaft-Assembly-Coverage
Litens Aftermarket North America Elevates Sustainability Efforts

Litens said it is dedicated to achieving carbon neutrality by 2030. 

Litens Aftermarket North America Elevates Sustainability Efforts
HELLA Introduces HELLA BLADE LED 6” Series Auxiliary Lights

The HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience, the company said.

HELLA-BLADE-LED-6-Series-Auxiliary-Lights

Other Posts

Transtar Announces Agreement for Axalta to Acquire The CoverFlexx Group

Axalta Coating Systems has signed a definitive agreement to acquire Transtar Holding Company’s subsidiary The CoverFlexx Group.

Transtar-logo-on-white
Bendix: Air Disc Brake Production has Doubled Since 2018

Commercial ADB adoption rates in Class 6-8 vehicles are now up over 50%, according to Bendix.

Bendix Bowling Green
MPA: ‘We’re as Strong as Ever’

Chairman, President and CEO Selwyn Joffe discusses what he’d like the aftermarket to know about Motorcar Parts of America.

MPAs-Selwyn-Joffe-Were-as-Strong-as-Ever
Dayton Parts Offers New Aftermarket Products

A new DPF differential pressure sensor, engine oil dipsticks and fuel injector wiring harnesses designed to match OEM spec.

Dayton-parts-releases-2-sensor-dipstick-harnesses-1400