Marketing Specialist
Schaeffler Group USA, Inc.
In search of a new challenge, Shelly Stazzone left her 21-year stint in a family-owned manufacturing business to join the ranks at Schaeffler after seeing a job description that intrigued her. Her proudest career accomplishment in her now three-year role was for an award she received for a B2B clutch and wheel bearing social media campaign developed specifically for independent repair shops. The campaign was deemed a success, with more than 1,200 participants and over 300 new registrations of Schaeffler’s service brand.
Offering this advice to other women who want to excel in the automotive aftermarket, Stazzone affirms “to always, always, always lead with your best foot forward and lead by example – you may not have signed up for it, but someone is always looking to you as a mentor.”
And, speaking to the industry in general, Stazzone adds, “make sure you are marketing to women.”