U.S.-based Voodoo Ride, an automotive appearance and lifestyle brand with distribution in North America, Europe, Asia, Australia and the Caribbean, has been acquired by Pilot Inc., a global provider of automotive accessories, based in City of Industry, California.
Voodoo Ride will complement Pilot’s portfolio of automotive and electronic brands including Rolling Big Power (RBP), Pilot Automotive, Pilot Electronics and DC Sports.
The automotive appearance chemicals category is very attractive to Pilot due to continued growth and wide appeal to consumers. The category is one of largest in the automotive space with growth that has exceeded 4 percent in the past year, according to NPD Group. Pilot says Voodoo Ride will inject new energy in the category for retailers which have had the same brands for many years. The Voodoo Ride brand is poised to offer unique auto cleaning solutions for today’s consumer, according to Pilot.
“Our entire team is thrilled to have such a high-quality, energetic brand such as Voodoo Ride in the Pilot product portfolio, as we look forward to immediately expanding distribution in the U.S., and other global markets,” said Scott Webb, chief operating officer of Pilot. “Last year’s licensing partnership with Rolling Big Power was the first step in a multi-year journey of adding exciting and powerful new brands to the Pilot family. Voodoo Ride fits perfectly with our brand expansion strategy that fuels our growth,” added Webb.
Pilot will be showcasing all of its brands, including Voodoo Ride, at the 2016 SEMA Show and AAPEX, taking place during the first week of November in Las Vegas, at booths No. 20013 and No. 3061, respectively.
