SOUTHFIELD, MI — Wagner Brake Products has received the 2005 Category Management Award from Parts Depot, Inc. for its efforts in targeting and achieving significant increases in product line coverage and year-over-year sales. Wagner Brake Products are manufactured and marketed by Federal-Mogul Corp.
Parts Depot, based in Roanoke, VA, is the nation’s fifth-largest replacement auto parts distributor, with 19 regional warehouse operations and more than 125 retail stores. The Parts Depot Category Management Award is presented annually to the manufacturer supplier that best applies modern category management strategies to address the evolving needs of professional and do-it-yourself customers. The Wagner team worked with Parts Depot to increase the distributor’s brake parts application coverage resulting in increased comparable sales. Based on the success of the Wagner program, Parts Depot said it will continue to expand application coverage within the brake category in 2006.
“This award reflects Federal-Mogul’s continued success in supporting the business objectives of one of our most important customers,” said Joseph Felicelli, executive vice president, aftermarket products and services, Federal-Mogul. “We are very pleased to have had the opportunity to work with Parts Depot in leveraging the full power of the Wagner Brake brand and product line.”
The Wagner Brake product offering includes a comprehensive portfolio of advanced, application-specific friction solutions, rotors, drums, hardware and hydraulics.
For more information about Wagner Brake products, visit: www.federal-mogul.com/wagner/brake.
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