MIDLAND, Mich. – The University of the Aftermarket has reported the busiest month in its history, with back-to-back sell-outs of core executive education sessions, the introduction of a dramatically expanded offering of “Distance Learning” courses and production of the first series of short-format video programs to be offered “On-Demand” via the World Wide Web.
“Our industry has clearly embraced the need to invest in timely, relevant, accessible education that can help drive positive business results,” said University of the Aftermarket Director Brian Cruickshank, AAP. “The University is serving both as a catalyst of this positive change as well as the provider of an array of new learning opportunities that address many current and long-term challenges.”
One university event taking place this week – the CARQUEST School of Business, a collaboration of CARQUEST, the University of the Aftermarket and Northwood University’s DeVos Graduate School of Management — has attracted a full house of CARQUEST independent store owners. The four-and-a-half-day program is conducted at the Sloan Family Building for Aftermarket Studies on Northwood University’s Midland, Mich., campus.
Next week the University of the Aftermarket will welcome a full class of automotive and commercial-vehicle professionals for the first week-long session of the 2009-2010 Leadership 2.0 experience. With 26 participants representing every step in the industry value chain, the incoming class is both the largest in more than a decade and the most diverse, according to the university.
The University of the Aftermarket also recently opened registration for its expanded Distance Learning program, now featuring 11 industry-specific courses offered online for increased convenience and flexibility. These six-week courses, led by Northwood University and University of the Aftermarket faculty, range from “Aftermarket Policies and Procedures” to “E-Commerce.”
In addition to long-format Web-based courses, the University’s new On-Demand program is nearing its introduction. The program will offer an array of one- to two-hour workshops, presentations and other content via live video streaming technology. The first seven On-Demand courses are expected to be available in the coming weeks via the www.universityoftheaftermarket.com Web site.
