Trico Products Corp. has launched “TRICO Big Game 2016,” a national football-themed campaign to drive consumer demand for TRICO wiper blade products.
The company’s campaign will feature a sweepstakes for a chance to win two tickets to the 2017 Super Bowl and one of 50 sets of TRICO Force wiper blades. Accompanying social media and print advertising initiatives will further promote the sweepstakes and campaign.
“Aligning ourselves with the excitement of the big game is a great way to expand our reach to a broader consumer audience,” said Dawn Gonzalez, brand manager at Trico Products Corp. “This campaign aims to enhance awareness of our products among these consumers in an effort to boost demand at the retail/shop level.”
The campaign will feature a full-page print advertisement in this year’s USA TODAY Super Bowl Preview. The tabloid provides football fans with everything from a recap of the NFL playoff to the top storylines from the year, and will include features such as a game preview, position match-ups and game predictions. It will be available 10 days prior to this year’s Super Bowl in all markets where USA Today is regularly sold, including airports, supermarkets, Walgreens, Walmart, Target and CVS pharmacies. In addition, the company will run Facebook advertisements and post regular, campaign-related content on its Facebook and Twitter channels in the weeks leading up to and after the Super Bowl.
Campaign advertisements and content will direct users to a landing page where they can enter the TRICO Big Game 2016 Sweepstakes. The last day to enter is Feb. 27. To learn more about the campaign or enter the sweepstakes, visit tricowipers.com/biggame.
