LAS VEGAS – Trico Products recently announced the winners of the Trico EX Factor summer wiper blade promotion. Designed to boost sales of best-selling Trico Exact Fit wiper blades, the Trico EX Factor program also offered an opportunity for technicians and counter personnel across the U.S. who most effectively advocate the Trico brand to win a VIP driving package in Las Vegas. 
Cindy Riesgraf of Campbell Auto Supply in Portage, Mich., and Matt Naimaster from Salvo Auto Parts in Dundalk, Md., each won an Exotics Racing ultimate driving package at the Las Vegas Motor Speedway during AAPEX 2011, providing them and their guests a seat behind the wheel of nine of the world’s most exclusive super cars, including the Aston Martin V8 Vantage, Ferrari F430 F1 and Lamborghini Gallardo LP560.
“We’re always eager to recommend Trico Exact Fit blades, because they’re quick and easy to install, and we know they can stand up to whatever punishment Michigan weather will throw at them,” Riesgraf said.
“When it comes to visibility, we want our customers to have a wiper they can count on when they need it most, and Trico is the brand we trust,” Naimaster added.
As part of the EX Factor summer promotion, Trico also offered a $5 mail-in rebate to consumers who purchased a pair of Exact Fit blades. The Exact Fit line was recently expanded to include beam, hybrid, conventional and rear blades and provides coverage for approximately 99 percent of consumer vehicles on the road today, according to Trico.
Trico Exact Fit wiper blades are pre-assembled with the specific adaptor required for the vehicle, which eliminates the fuss of multiple adaptors and complicated instructions, the company says.
