BETHESDA, MD — The Car Care Council is planning to help re-define and promote the term “tune-up” in its 2005 public relations and marketing activities by incorporating a 21st century tune-up concept through the “Be Car Care Aware” campaign.
Press releases, radio and TV spots, media spokesperson pitches and the Web site will include 21st century tune-up information. National Car Care Month activities in April will also incorporate the 21st century tune-up. Repair facilities and auto parts stores across the country will join businesses, civic groups, local radio stations and others to sponsor free vehicle check ups, including safety and emission checks. The events, referred to as Vehicle Check Ups, are held in parking lots at shopping malls, schools, businesses and other highly visible locations.
“As vehicle technology has progressed, the parts and procedures required to perform a tune-up have changed dramatically,” said Rich White, executive director of the Car Care Council. “If you ask 10 different technicians what a tune-up is, you’ll probably get 10 different answers. This is why the industry needs a clear and concise definition of what a tune-up should consist of today.”
Technicians, vocational students and volunteers check fluid levels, tires, lights and other systems and components, then review the results with the motorist and provide information about proper vehicle maintenance and repair.
“The ‘Be Car Care Aware’ campaign is about helping motorists make informed decisions about their vehicles’ care and maintenance,” said White. “In 2005, with the help of the 21St Century Tune-up and National Car Care Month, we will keep the momentum of the campaign going and continue to make great strides in helping reduce vehicle neglect.”
A new brochure is available that familiarizes motorists with the opportunities for preventive maintenance in and around their vehicle. This downloadable brochure contains information about the “Be Car Care Aware” campaign, a full-size schematic of vehicle parts, components and maintenance recommendations.
The brochure is available at www.carcare.org.
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