MONROE, Mich. – On April 1, leading exhaust manufacturer Walker, a brand of Tenneco Inc., will launch a complete exhaust sales event – the Walker “Exhaust Extravaganza” – that will run through May 31. The sales event aims to help drive profits for automotive service dealers.
Walker has introduced a new coverage program for 2008 using highly targeted quarterly exhaust and emission SKU launches to answer the real-time needs of replacement parts distributors and their customers. Walker started 2008 with the release of more than 345 new SKUs, building on Tenneco’s heavy investment in the Walker exhaust product line, which launched more than 600 new part numbers during 2007.
“We’re adding the Walker ‘Exhaust Extravaganza’ sales event to an already customer-focused business package,” said Sheryl Bomia, North America programs manager, Aftermarket, Tenneco. “Walker has offered incentives for every step of the sales process for replacing exhaust components. From $50 consumer rebates to installer and counterperson rewards, this is a complete program to make our aftermarket customers’ spring selling season even more successful.”
During the Walker “Exhaust Extravaganza,” eligible installers can earn valuable retailer gift cards for the sale of qualifying premium exhaust components. Plus, counter people will earn $10 cash rewards for selling Walker Quiet-Flow3 mufflers or welded assemblies.
“The $50 consumer rebate is the highest reward that Walker has ever offered. It is an ideal opportunity for our business partners to offer their customers a special discount to help close the sale,” Bomia said.
Tenneco backs Walker products with a limited lifetime warranty and the exclusive Safe & Sound Guarantee 90-day consumer cash-back offer.
For the Walker “Exhaust Extravaganza” sales event mail-in promotion forms and more information, visit www.walkerexhaust.com or write to Walker Marketing, One International Dr., Monroe, MI 48161.
