FRANKFURT, Germany — Tenneco Automotive introduced its DNX brand of performance exhaust, suspension and filter products at the Automechanika show in Frankfurt this week.
DNX is part of a product extension strategy that combines Tenneco’s expertise in OE product design and engineering with its experience in aftermarket branding, marketing and distribution, according to Hari Nair, managing director, Tenneco Automotive Europe. “It is the logical next step in building our corporate brand reputation by bringing innovative new products and brands to growth markets,” said Nair.
The company launched the DNX brand in North America in 2003, and has now developed this line-up of performance products for Europe’s leading sport-compact performance models. DNX performance exhaust products include complete systems, high-flow muffler assemblies, universal mufflers, catalytic converters, ceramic-coated headers, mid-pipes and polished, laser-etched/embossed tips.
All DNX products are developed, tested and engineered at Tenneco Automotive’s advanced engineering center in Edenkoben, Germany. Exhaust, suspensions and filters are manufactured using high-quality materials in ISO9002 and QS9000 environments.
Tenneco Automotive will begin distributing its DNX branded products in Europe by the end of this year. For more information, visit www.dnxperformance.co.uk or go to www.dnxperformance.com for information on DNX in North America.
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