TBC Brands Introduces 4 New Core Brand Passenger Lines

TBC Brands Introduces 4 New Core Brand Passenger Lines

Availability of the new lines will be on a rolling basis through the end of August 2017.

TBC Brands is continuing the expansion of its proprietary core brand programs with the launch of four new flagship performance touring lines in the Multi-Mile, Eldorado, Delta and Vanderbilt brands.

The Multi-Mile Supreme Tour LSX/CSX, Eldorado Legend Tour NXT, Delta Esteem Ultra and Grand Spirit Touring LX/CX lines, produced by Sumitomo Rubber Industries and distributed exclusively by TBC Brands, are precision-engineered for superior all-season capability and backed by a best-in-class warranty package.

Featuring 56 T,H,V and W-rated sizes in 15 to 19-inch rim diameters for a wide range of vehicle fitments including sedans, coupes and CUVs, the lines provide outstanding segment coverage in the largest replacement market category and give dealers an ultra-competitive single source stocking option that efficiently addresses the majority of consumer demand in the touring tire segment.

The lines feature a comprehensive warranty package that includes:

  • Extended treadwear warranties
    • 85,000 miles for T-rated
    • 70,000 miles for H & V-rated
    • 50,000 miles for W-rated
    • 60,000 miles for CUV sizes
  • Free lifetime replacement for workmanship and material issues
  • A free 30-day test drive
  • Free 1-year road hazard protection
  • Free 2-year roadside assistance coverage for tire-related issues

“These exciting new flagship lines represent the next evolution in the long and proud history of our core brand programs,” said Jon Vance, vice president of product marketing for TBC Brands. “For dealers, these lines provide an exclusive, high-quality and extremely competitive branded product option that they can control and market as their own against the very best in this segment. For consumers, these tires offer a compelling value proposition that offers a powerful combination of performance and warranties that measure up to the very best products in this category, but at an affordable price point.”

Availability of the new lines will be on a rolling basis through the end of August.

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