Rugged Ridge Archives - aftermarketNews
Rugged Ridge Unveils New Design Philosophy And Updated Branding

In 2017, Omix-ADA/Rugged Ridge was purchased by Truck Hero Inc. The company noted that this change in ownership, as well as the launch of the new Jeep JL Wrangler, inspired a renewed philosophy in product design: to aggressively engineer the most innovative products available for today’s discerning Jeep owner.