Michael Palm Archives - aftermarketNews
Executive Interview With Michael Palm, Vice President, Marketing And Brand Management, CRP Automotive

In today’s AMN Executive Interview, we hear from Michael Palm, VP of marketing and brand management for CRP Automotive, parent company to the brands Rein Automotive, ContiTech Automotive Belts, Pentosin Technical Fluids and AJUSA Engine Parts. In this interview, Palm shares with aftermarketNews an update on the Rein Automotive brand strategy in the NAFTA region, as well as his thoughts on the import market today and going forward.