2020 also marks Schrader’s 50th year in racing.
As part of the sponsorship, Schrader will conduct “Get Dirty with Kenny” racing experiences for Federated members and their Car Care Center customers at dirt tracks across the country. In addition, Federated will be the primary sponsor of Schrader’s dirt track teams and an associate sponsor of the Ken Schrader Racing ARCA teams.
“Kenny Schrader has a goal to race in all 50 states, so we were thrilled that Federated member F.A.T.S. Auto Warehouse employees and customers got the chance to see him get one step closer to that goal by racing in the great state of Alaska,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts.
To be eligible to win a chance to “Get Dirty with Kenny,” a shop must be enrolled as a Federated Car Care Center member by June 1. All Federated Car Care Center members in good standing are automatically registered to earn a chance to win.
This year marks the 16th season that Federated has served as the primary sponsor of Schrader’s dirt and ARCA cars. Schrader will continue to compete in his dirt modified car as well as select ARCA races throughout the season.