BASF Color Report: Automotive Color Rainbow is Expanding
While white and black still win, chromatic colors gain market share around the globe.
Where Has All the Color Gone?
To most this will be considered a rant, but to me it is a cry out to all in the industry. Stop the mediocrity!
New Challenges Influence Popularity Of Automotive Color Today
Total vehicle production was lower, shifting the popularity of certain colors, says BASF Coatings.
New Axalta Report Unveils Color Trends Shaping The Automotive Industry
The 2019 Automotive Color Trend Report reveals unique color combinations driven by autonomous vehicles, specialized vehicle types and regional preferences.
Automotive OEMs Are Using Sophisticated Color Strategies To Connect With A New Generation Of Customers
PPG is helping global vehicle manufacturers apply sophisticated new color strategies to help enhance brand differentiation and address both the aesthetic and functional realities of vehicles that will be used in new ways.
