Sika Automotive, a specialty chemicals company, has received a Winner award in the Digital category at this year’s Automotive Brand Contest, sponsored and judged by the German Design Council for the new Marketing and media theme “Lighter, Stronger, Safer, Quieter and Greener; BETTER VEHICLES START WITH SIKA.”
Sika’s new marketing theme directly addresses global megatrends affecting vehicle design and assembly, specifically exhibiting bonding, damping, reinforcing and protection solutions to enhance global initiatives in light weighting, mixed material bonding, occupant safety and the resulting sustainability contributions. The resulting media includes a redesigned website, a CGI-animated video segment “Start With Sika,” a new family of six technology brochures and new tradeshow collaterals and exhibition properties.
The Automotive Brand Contest is an international design competition that companies in the automotive industry and their partners in the supply industry, compare themselves internationally with their performance and position in design and brand communication a high-profile platform. An international, independent jury of experts – composed of representatives of the media, design, brand communications and the universities – judged the entries.
“On behalf of the hard work of the entire Sika team we are thrilled that the jury honored our program in this competition,” said Greg Moran, head of global marketing, Sika Automotive. “The message of the program is simple; Start with Sika to help to build better vehicles.”
The award was presented Sept. 15 during the press days of the IAA 2015 in Frankfurt am Main, Germany. In 2015, Sika also received the Automotive News PACE award for innovation, recognizing and awarding Sikaflex UHM technology in use for bonding mixed material on the BMW i3, and received at the same time a Collaboration award with BMW for exemplary cooperation in Innovation.
Visit sikaautomotive.com for more information.
