Shell And Maserati Launch New Exclusive Co-Branded Motor Oil

Shell And Maserati Launch New Exclusive Co-Branded Motor Oil

This new co-branded motor oil is part of Shell’s ongoing deal with Maserati as its exclusive lubricants supplier, which runs until 2020.

Shell and Maserati are introducing a new co-branded motor oil known as Pennzoil Platinum Racing Maserati 10W-60. The new product is now the only recommended motor oil on all Maserati’s 2018 models across the globe, equipped with the V6 gasoline engine. This follows the previous Pennzoil Platinum Maserati 5W-40 for Maserati’s 2017 models.

This new co-branded motor oil is part of Shell’s ongoing deal with Maserati as its exclusive lubricants supplier, which runs until 2020. Maserati’s 2018 cars (V6 gasoline engine) will get a first fill of the new product from the production lines in Modena and Turin, Italy. The product also will be available as refills at any one of the more than 450 authorized Maserati dealerships around the world.

Maserati says that its discerning customers can be confident that their vehicles are continuously serviced with a high-quality motor oil manufactured by Shell to provide Maserati’s engines with high performance and engine protection throughout the car’s lifespan.

“After the successful collaboration put in place for 5W-40, Maserati and Shell worked again together to develop a new co-branded motor oil specifically formulated and tested to optimize the power of our engines. Shell shares with us the same commitment to provide outstanding performances with passion for excellence and innovation, that’s why we chose their technical excellence for our cars,” said Rosberto Mcginnis, head of Maserati Parts & Service, Maserati Spa.

Patrick Carre, Shell’s global vice president for lubricants key accounts, added, “This new product, combined with our renewed deal takes our collaboration with Maserati to the next level. Our new product gives Maserati’s customers access to a world class co-branded product endorsed by Maserati – Pennzoil Platinum Racing Maserati 10W-60, which helps ensure that Maserati’s customers continue to have their high-performance engines protected by a high-quality motor oil featuring the latest in lubricants innovation, Shell PurePlus Technology.”

The fully synthetic premium engine oil is specially formulated to meet the engine requirements of Maserati’s engines. Pennzoil Platinum Racing Maserati 10W-60 uses Shell’s unique gas-to-liquid-based PurePlus Technology and is designed in collaboration with Maserati to meet the technical needs of their engines. The motor oil is formulated to further optimize the performance of Maserati engines by stabilizing lubricity under extreme temperatures and providing excellent oxidation protection. In layman’s terms, this means better engine protection against wear and corrosion.

You May Also Like

ZF Cleans Up Metro Park for Earth Day

ZF said the effort was in line with its dedication to sustainability, zero-waste and circularity.

ZF Cleans up Metro Park

This past weekend, MEMA Aftermarket Suppliers' Cheryl Dry and Brenna McCann joined ZF Group to help clean up Stony Creek Metro Park in Shelby Township, Mich.

The effort was in line with ZF's dedication to sustainability, zero-waste, and circularity—which includes remanufacturing to reduce resource use and enable a second life for many products, the company said.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

Motorcar Parts of America’s Selwyn Joffe on Core Values

Sustainability is embedded in every facet of the company’s operations, Joffe affirmed.

Motorcar Parts of America's Selwyn Joffe on Core Values
Bendix to Consolidate Nevada Operation into Indiana Campus

The company expects no changes to availability going forward and little to no customer impact as the consolidation is completed.

NexaMotion Group Expands Product Offering in Fort Worth, Texas

General repair product lines are now available at Transtar’s branch in Fort Worth, Texas, in addition to transmission and driveline-related products.

Other Posts

Snap-on Approved for Direct Access to Nissan Secured Gateway Vehicles 

The ability to work with Nissan secure systems is available on Snap-on Wi-Fi enabled products operating the latest software. 

Nissan Secured Gateway Vehicles 
Solero Technologies to Acquire Kendrion’s Automotive Business

The acquisition would expand Solero’s presence with the addition of five European plants located in the Czech Republic, Germany and Romania, as well as one plant in the U.S.

Solero Technologies to Acquire Kendrion's Automotive Business
FCS Introduces 16 New Numbers in April

The new numbers cover many popular applications, including the Jeep Compass, Lexus GX470, Mazda 3, Nissan Armada, Ram 1500 and more.

FCS Introduces 16 New Numbers in April
US Motor Works, LLC Releases New Fuel Pumps

The latest release includes coverage for Toyota and Mazda applications.