Shell And Maserati Launch New Exclusive Co-Branded Motor Oil

Shell And Maserati Launch New Exclusive Co-Branded Motor Oil

This new co-branded motor oil is part of Shell’s ongoing deal with Maserati as its exclusive lubricants supplier, which runs until 2020.

Shell and Maserati are introducing a new co-branded motor oil known as Pennzoil Platinum Racing Maserati 10W-60. The new product is now the only recommended motor oil on all Maserati’s 2018 models across the globe, equipped with the V6 gasoline engine. This follows the previous Pennzoil Platinum Maserati 5W-40 for Maserati’s 2017 models.

This new co-branded motor oil is part of Shell’s ongoing deal with Maserati as its exclusive lubricants supplier, which runs until 2020. Maserati’s 2018 cars (V6 gasoline engine) will get a first fill of the new product from the production lines in Modena and Turin, Italy. The product also will be available as refills at any one of the more than 450 authorized Maserati dealerships around the world.

Maserati says that its discerning customers can be confident that their vehicles are continuously serviced with a high-quality motor oil manufactured by Shell to provide Maserati’s engines with high performance and engine protection throughout the car’s lifespan.

“After the successful collaboration put in place for 5W-40, Maserati and Shell worked again together to develop a new co-branded motor oil specifically formulated and tested to optimize the power of our engines. Shell shares with us the same commitment to provide outstanding performances with passion for excellence and innovation, that’s why we chose their technical excellence for our cars,” said Rosberto Mcginnis, head of Maserati Parts & Service, Maserati Spa.

Patrick Carre, Shell’s global vice president for lubricants key accounts, added, “This new product, combined with our renewed deal takes our collaboration with Maserati to the next level. Our new product gives Maserati’s customers access to a world class co-branded product endorsed by Maserati – Pennzoil Platinum Racing Maserati 10W-60, which helps ensure that Maserati’s customers continue to have their high-performance engines protected by a high-quality motor oil featuring the latest in lubricants innovation, Shell PurePlus Technology.”

The fully synthetic premium engine oil is specially formulated to meet the engine requirements of Maserati’s engines. Pennzoil Platinum Racing Maserati 10W-60 uses Shell’s unique gas-to-liquid-based PurePlus Technology and is designed in collaboration with Maserati to meet the technical needs of their engines. The motor oil is formulated to further optimize the performance of Maserati engines by stabilizing lubricity under extreme temperatures and providing excellent oxidation protection. In layman’s terms, this means better engine protection against wear and corrosion.

You May Also Like

Gentex to Open Production Facility in Grand Rapids

Gentex says it continues to implement meaningful solutions to the ongoing labor shortage.

Zeeland, Michigan-based Gentex Corp. announced today that it plans to open a satellite production facility that will bring 50 new jobs to the Madison Square neighborhood of Grand Rapids, Michigan. By expanding its manufacturing footprint, Gentex says it hopes to boost its employee base and provide greater access to well-paying jobs as it continues to implement meaningful solutions to address the ongoing labor shortage.

Dana Offers Spicer End Yokes for Allison Transmissions

The end yokes are designed to help minimize noise and vibration and keep drivelines running smoothly.

BorgWarner Included in 2023 Bloomberg Gender-Equality Index

The index measures gender equality across equal pay and gender pay parity, leadership and talent pipeline, inclusive culture and more.

New Bosch Campaign Focuses on Night Performance Wiper Blades

Bosch FOCUS and ENVISION wiper blades are designed to make nighttime driving safer in inclement weather, the company says.

US Motor Works Releases 9 New Water Pumps

The latest nine new water pumps are now in stock and ready to order.

Other Posts

NGK Spark Plugs Announces New Company Name and Logo 

The company says the name change is reflective of transformation in the organization’s business portfolio.

AP Emissions Releases January New Part Number Update

Coverage available for Dodge, Chrysler, Ford, Land Rover, Toyota, Lexus, Mazda and Mercedes-Benz vehicles.

NRS Brakes Offers Galvanized Brake Pads for F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles.

Raybestos Adds New Friction, Rotor, Hydraulics Coverage

The new part numbers cover more than 19 million vehicles in operation (VIO).