Shell And Maserati Launch New Exclusive Co-Branded Motor Oil

Shell And Maserati Launch New Exclusive Co-Branded Motor Oil

This new co-branded motor oil is part of Shell’s ongoing deal with Maserati as its exclusive lubricants supplier, which runs until 2020.

Shell and Maserati are introducing a new co-branded motor oil known as Pennzoil Platinum Racing Maserati 10W-60. The new product is now the only recommended motor oil on all Maserati’s 2018 models across the globe, equipped with the V6 gasoline engine. This follows the previous Pennzoil Platinum Maserati 5W-40 for Maserati’s 2017 models.

This new co-branded motor oil is part of Shell’s ongoing deal with Maserati as its exclusive lubricants supplier, which runs until 2020. Maserati’s 2018 cars (V6 gasoline engine) will get a first fill of the new product from the production lines in Modena and Turin, Italy. The product also will be available as refills at any one of the more than 450 authorized Maserati dealerships around the world.

Maserati says that its discerning customers can be confident that their vehicles are continuously serviced with a high-quality motor oil manufactured by Shell to provide Maserati’s engines with high performance and engine protection throughout the car’s lifespan.

“After the successful collaboration put in place for 5W-40, Maserati and Shell worked again together to develop a new co-branded motor oil specifically formulated and tested to optimize the power of our engines. Shell shares with us the same commitment to provide outstanding performances with passion for excellence and innovation, that’s why we chose their technical excellence for our cars,” said Rosberto Mcginnis, head of Maserati Parts & Service, Maserati Spa.

Patrick Carre, Shell’s global vice president for lubricants key accounts, added, “This new product, combined with our renewed deal takes our collaboration with Maserati to the next level. Our new product gives Maserati’s customers access to a world class co-branded product endorsed by Maserati – Pennzoil Platinum Racing Maserati 10W-60, which helps ensure that Maserati’s customers continue to have their high-performance engines protected by a high-quality motor oil featuring the latest in lubricants innovation, Shell PurePlus Technology.”

The fully synthetic premium engine oil is specially formulated to meet the engine requirements of Maserati’s engines. Pennzoil Platinum Racing Maserati 10W-60 uses Shell’s unique gas-to-liquid-based PurePlus Technology and is designed in collaboration with Maserati to meet the technical needs of their engines. The motor oil is formulated to further optimize the performance of Maserati engines by stabilizing lubricity under extreme temperatures and providing excellent oxidation protection. In layman’s terms, this means better engine protection against wear and corrosion.

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