DIAMOND BAR, CA — The upcoming SEMA Show, scheduled for Nov. 1-4, 2005, in Las Vegas, will provide show attendees with a unique interactive experience unparalleled in the automotive industry.

Peter MacGillivray, SEMA vice president of marketing and communications, emphasized that the event is by no means a static tradeshow – rather, it invites industry members and qualified automotive media to experience firsthand innovative new products and to interact with the new businesses bringing them to market.

“The SEMA Show will give show attendees the opportunity to do more than just handle or view new products – they can interact with them in dynamic ways, such as the SEMA Proving Grounds presented by Yokohama, Off-Road Proving Ground presented by UROC and speak with the key contacts from exhibiting companies such as designers, engineers and top management,” said MacGillivray.

He added that in order to maximize the full experiential benefit of SEMA Show, attendees are encouraged to utilize the “My Show Planner” tool on SEMAshow.com. “It’s really the best way to schedule visits with exhibitors, to attend educational seminars, and see the many new products on display,” said MacGillivray.

Some of the show highlights of the event will be the Off-Road Proving Ground presented by UROC that will feature SuperCrawl All-Stars and other legendary off-roading professionals; new products showcases; more than 2000 vehicles on display; and media coverage from MTV to ESPN.

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