Sears Adds DieHard Batteries to Nearly 1,400 Kmart Stores Nationwide

In another visible example of the integration between Sears and Kmart, Sears has announced the introduction of DieHard batteries in nearly 1,400 Kmart stores nationwide. DieHard batteries are already sold in 870 Sears full-line stores, Sears Auto Centers and through a limited number of Sears Hardware, Sears Dealer and Orchard Supply Hardware stores. With the rollout to Kmart, the DieHard brand is now available at more than 2,500 locations in the U.S.

HOFFMAN ESTATES, IL — In another visible example of the integration between Sears and Kmart, Sears has announced the introduction of DieHard batteries in nearly 1,400 Kmart stores nationwide. DieHard batteries are already sold in 870 Sears full-line stores, Sears Auto Centers and through a limited number of Sears Hardware, Sears Dealer and Orchard Supply Hardware stores. With the rollout to Kmart, the DieHard brand is now available at more than 2,500 locations in the U.S.

“DieHard batteries, legendary for their performance, are America’s most preferred auto battery,” said Rick Sawyer, vice president of Sears Automotive. “The expansion of the DieHard brand to Kmart stores makes it even more convenient for customers to shop for an auto battery. Now consumers can select from the complete assortment of DieHard batteries in a self-service shopping environment in Kmart stores,”

Pricing at Kmart stores will be consistent with the DieHard batteries found at Sears and Sears Auto Centers.

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