Raybestos Brand Brakes Customer Gets to “Be a Pit Crew Member” for a Day
Mike and Kimberly Graham of Paces Ferry Exxon in Atlanta, won an experience most NASCAR fans can only dream of – a weekend spent in Charlotte at Lowe’s Motor Speedway, with exclusive access to the garages and pits and even a ride with Raybestos Rookie Juan Pablo Montoya – all courtesy of Raybestos brand brakes, the official brakes of NASCAR. The Grahams were the Grand Prize winners of the “Raybestos Pit Crew Member for a Day Sweepstakes,” which granted them the opportunity to be honorary members of the Robert Yates pit crew.
Shell Leverages NASCAR Team Sponsorship to Develop Sales, Branding Programs for Wholesalers, Retailers
Shell is leveraging its relationship with Richard Childress Racing (RCR), Kevin Harvick and the No. 29 Shell-Pennzoil car in an effort to drive traffic and sales at Shell branded service stations in the U.S. Since the company’s re-entry into the sport last year, Shell has created a number of national and local brand-building opportunities for wholesalers and retailers by providing chances for them to become a part of the NASCAR ‘buzz.’
Prestone Celebrates 80th Anniversary
The Prestone brand marks its 80th anniversary this year. To celebrate the brand’s 80-year history and thank both the industry and consumers for their support, the brand is launching an Internet-based sweepstakes called “80 Years, 80 Days of Prizes.” The promotion gives consumers the chance to win daily prizes including Prestone branded retro hats and T-shirts. The sweepstakes also offers a grand prize including two tickets to an NHRA event and $1,500 in spending cash. In addition, two First Prize recipients will win admission to a driving school in their area.
Michelin Issues Consumer Fraud Alert
Michelin North America has issued a fraud alert to consumers in the United States and Canada. Yesterday, Michelin learned from consumers that fraudulent Michelin checks were being mailed as part of a scheme to defraud the public. These Michelin checks are completely fraudulent. Michelin has absolutely no involvement in any program or sweepstakes of this nature. Since yesterday, Michelin has received more than a dozen calls about the scam.
Federal-Mogul Introduces New Print, Online Ad Campaign
SOUTHFIELD, MI — Federal-Mogul Corp. has introduced an extensive new print and online advertising campaign that invites millions of vehicle owners and maintainers to join the celebration of the Champion spark plug brand’s 100th anniversary. The “Always a Champion” campaign, featuring NASCAR Nextel Cup superstar Dale Earnhardt Jr., invites do-it-yourselfers and automotive professionals to experience
AAPEX Buyers Appreciation Grand Prize is Ford Escape Hybrid
The grand prize for this year’s Automotive Aftermarket Products Expo (AAPEX) Buyers Appreciation Contest is a 2008 Ford Escape Hybrid, to be given away by long-time AAPEX exhibitor Ford Motorcraft. AAPEX will be held Oct. 30-Nov.1 at the Sands Expo Center in Las Vegas.
Technicians Have Chance to Win Big with New Promotion from Raybestos
Raybestos is offering a new promotion to technicians called the One-Two-Three Foose promotion. By simply purchasing Raybestos brand products, technicians have the chance to win a variety of prizes, including a custom Chip Foose-designed Stallion.
Automotive Distribution Network Returns as Primary Sponsor of Professional Football Radio Broadcasts
MEMPHIS, TN — In September, the Automotive Distribution Network will return as the primary radio sponsor of professional football, with ads promoting its Parts Plus auto stores and Car Care Centers. The sponsorship will also feature the Automotive Service Professionals (ASP) brand, during all pro football games broadcast on Westwood One, according to Bob Barstow,
Federal-Mogul’s Champion Brand Goes Live with New Virtual Reality ‘AlwaysAChampion.com’ Website
Federal-Mogul today announced the launch of its new AlwaysAChampion.com website. The site offers a behind-the-scenes virtual reality experience featuring Federal-Mogul’s legendary Champion spark plug brand. Developed in conjunction with the Champion brand’s 100th anniversary, AlwaysAChampion.com celebrates the heritage of one of the industry’s best known and most respected brands by looking into the future of ignition technology for the next generation of hardworking engines. The unique, new global site features key Champion milestones over the past 100 years and takes visitors into the “Champion Garage,” where they will be able to compete for a wide range of attractive prizes through the Champion “Crew Chief Challenge” interactive driving skills competition.
Raybestos Launches ‘Spring Sizzle’ Promotion
From May 1 through July 31, technicians who purchase Raybestos brand brake products promotional kits will receive a Raybestos toolbox BBQ grill, a certificate for free pad sets and a sweepstakes entry form. Technicians will be entered into the “Spring Sizzle” sweepstakes and get a chance to win the following prizes: • One grand prize: