Trico Products To Sponsor Guinness International Champions Cup
The Guinness International Champions Cup (ICC) is a soccer tournament featuring eight of Europe’s most recognizable clubs. The 2014 Guinness ICC season will tour 13 stadiums across the U.S. and Canada.
Trico Products Releases 2014 U.S. Application Guide
The 264-page compilation provides wiper blade and washer pump details for 39 new part numbers including the TRICO Sentry hybrid wiper blade, which will be released in late spring.
Trico Products Urges Drivers To Match Seasonal Maintenance With Daylight Saving Time
Daylight Saving Time provides a natural cue for re-evaluating vehicle maintenance as it relates to seasonal change, and Trico Products urges drivers to prepare their vehicles for spring weather.
Trico Products Receives O’Reilly Auto Parts Marketing Award
The award recognizes vendors that provide advanced support across all O’Reilly Auto Parts marketing efforts for concentrated customer traffic and sales tactics in print, radio, social media, mobile, in-store display and promotions.
Trico Products Reminds Drivers To ‘Change Your Clocks, Change Your Blades’
Daylight Saving Time ends on Nov. 3.
Trico Products’ Fall Campaign Integrates New Online, Geo-Targeted Ad Strategy
Trico Products will launch a new advertising campaign this fall that integrates television, radio, mobile and new online media to promote its wiper blade technology among a more specific, targeted demographic.
TRICO Names New CEO
Luis “Lou” Braga comes to TRICO from another Kohlberg company, Pittsburgh Glass Works, where he was vice president and general manager of the Auto-OEM business unit.
Trico Products To Expand TRICO Exact Fit Rear Blade Line
Available in August, the wipers will be offered in five arm designs including V-Notch, Cross Pin, Push Button, Pinch Tab and Trunnion. These new additions to the TRICO Exact Fit wiper blade line will expand coverage to an additional 2.2 million vehicles on the road today that are equipped with a rear beam blade.
TRICO Reminds Drivers To ‘Change Your Clocks, Change Your Blades’
This time of year serves as a helpful reminder to take control of driving safety as other routine maintenance concerns are top of mind.
Trico Products Receives O’Reilly Auto Parts Vendor Of The Year
Trico Products was the only company to ever accept this accolade in the same year that it became a new vendor, the company noted.