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Automotive Communicators Discuss Preparing For and Dealing With Crisis

The Automotive Public Relations Council (APRC), the professional peer group of the Motor & Equipment Manufacturers Association, will examine the issue of “Dealing with Crisis” during its annual Spring Conference. Slated to take place Wednesday, April 21, at the Dearborn Hyatt Regency in Dearborn, Mich, this event will provide insight on how automotive public relations professionals should plan and execute successful crisis communications strategies.

Siemens VDO Automotive to Establish Diesel Systems Group; Focus on R&D, Testing

Siemens VDO Automotive has announced plans to establish a new division with headquarters in Columbia, Richland County, S.C. The new division — Powertrain Diesel Systems North America — will become a national center for research and development, engineering and testing of diesel fuel technology, including piezo electronic fuel injectors, diesel pumps and fuel rails, said the company. The company will invest $25 million in the new facility, which will employ 120 people, 70 of whom will be new hires from the region.

Drivers Identify Almost 1,800 Unmet Needs, According to New Study

According to a new study conducted by global market research and consulting firm the RDA Group, automotive manufacturers are not keeping pace with their customers’ needs when it comes to such items as interior customization, vehicle control assistance, traffic awareness, vehicle monitoring, visibility enhancements, better in- vehicle food and beverage management, cabin temperature maintenance and child protection.

Clemson Nabs Top Leader For Auto Project

The new director of Clemson’s automotive research center drives a minivan, but Robert Geolas does not recall how many pistons it packs. Geolas, a North Carolina State grad, said his Honda CRV was built in 1991. Or was that 1992? His wife once told him he did not have enough automotive experience to change a tire. “I hope they didn’t hire me to be an automotive expert,” Geolas said. But Geolas said there are plenty at Clemson. He said the university has automotive engineering talent and the vision to build a graduate program designed to attract research and higher-paying jobs to South Carolina.

Friday is Deadline to Submit Info for AASA Top Suppliers List

Friday, Feb. 13 is the deadline to submit information for participation in the 2004 Top Automotive Aftermarket Suppliers List, published by Automotive Aftermarket Suppliers Association (AASA), the aftermarket segment of the Motor & Equipment Manufacturers Association (MEMA).

Fewer U.S. Vehicles are Being Scrapped, According to R. L. Polk & Co.

The fact that vehicles are staying on the road longer is a boon for the aftermarket, and according to recent research from R. L. Polk & Co., the numbers are moving even more in the aftermarket’s favor. Vehicle scrappage rates declined 9.1 percent in 2003, according to recent Polk research. The number of passenger cars scrapped in 2003 was down 6.1 percent while light trucks experienced a 12.7 percent decrease. Both numbers were factors in driving the scrappage rate down for all vehicles, a trend since 1970, according to Polk.

Deadline Approaching for Participation In Top Aftermarket Suppliers List

The deadline for participation in the 2004 Top Automotive Aftermarket Suppliers List, published by Automotive Aftermarket Suppliers Association (AASA), the aftermarket segment of the Motor & Equipment Manufacturers Association (MEMA), has been extended to Friday, Feb. 13. Produced by Babcox Publications, this multi-page, full-color publication will feature insightful information on the largest suppliers to the automotive aftermarket. The form to participate is available online at http://www.aftermarketnews.com/top70.asp. The 2003 AASA Top Aftermarket Suppliers list is also available at the link.

New Import Parts Specialist Certification Tests Available

Aftermarket firms can begin the new year with a competitive edge by encouraging employees and customers to take the newly updated Auto International Association (AIA) Import Parts Specialist and Master Import Parts Specialist certification tests. Better-trained counter personnel and service technicians are vital to ensuring quality repairs and satisfying import nameplate customers. These tests address the pressing need for professionals with knowledge and training to help drive improved sales and provide the best customer service to import nameplate owners.

Timken Board Nominates NAM President Jerry Jasinowski; Announces Two Retirements

Jerry Jasinowski, president of the National Association of Manufacturers (NAM), has been nominated for membership on the Timken board of directors. He will stand for election at the annual shareholders’ meeting on April 20. Additionally, two current board members have announced their retirements.

New Ideas Should Help Old Favorite

After getting whacked by big upheavals in the automotive supply world, the wobbly SAE World Congress, Detroit’s biggest and most important trade show, seems to be finding its legs again.