Survey Says Suppliers Should Pay More Attention to Their Brands
Suppliers must do a better job of building and utilizing their brand names, according to new research by SupplierBusiness.com. Companies make a mistake when they submerge their identities or consolidate brand portfolios out of existence, say executives who were surveyed. By having a clear brand strategy they say suppliers can capitalize on their good name and good will. The cost of developing a brand strategy is low and the risk is small. A strong brand means a company is taken more seriously in the bidding process and can open doors when trying to win new business with an OEM it has no relationship with.
Delphi Becomes Official Safety Supplier to IRL
In the first-ever agreement of its kind, Delphi has been designated the “Official Safety Supplier” to the Indy Racing League (IRL). Beginning this year, the league’s safety and rescue team will become the Delphi Indy Racing League Safety Team. The Delphi Indy Racing League Safety Team includes 15 trained professionals who will attend all IndyCar Series and Menards Infiniti Pro Series events to handle on-site emergencies. In addition, Delphi will provide new safety technologies for safety vehicles used by the team and will provide hydraulic sled testing and analysis services at the Delphi Safety Systems Test Center, a state-of-the-art safety testing facility in Vandalia, Ohio.