Federated Extends Sponsorship Of NASCAR Sprint Cup Series Race At Richmond International Raceway
In addition to the contract extension, Federated Auto Parts, which hosts nearly 2,000 guests in hospitality and suites on race weekends at RIR, remains the Official Auto Parts Supplier of Richmond International Raceway.
Federated To Sponsor ‘Last Race Before the Chase’ NASCAR Sprint Cup Race At Richmond
Federated Auto Parts 400 to be televised nationally on ABC.
Federated Sponsors Kenny Schrader Racing Teams In 2013
In August, Schrader will host the popular “Get Dirty with Kenny” Federated Car Care promotion at the Federated Auto Parts I-55 Raceway in Pevely, Mo., but with a new wrinkle this year. Kevin Byrd and Willie B., hosts of the Federated-sponsored SPEED show “Two Guys Garage,” will join Schrader and the winning Federated Car Care Center members for a day of racing. Schrader and the Two Guys also will tape a special episode of “Two Guys Garage” during the annual dirt track racing extravaganza.
Federated Launches New Microsite for Toys for Tots Campaign
Site makes donating to Toys for Tots quick and easy, the group says.
Federated to Sponsor Sept. 8 NASCAR Sprint Cup Race in Richmond
Now called the Federated Auto Parts 400, the “Race Before the Chase” will be held on Saturday, Sept. 8 at the Richmond International Raceway and will be televised nationally on ABC.
Federated Holds Annual Awards Banquet to Honor Top Vendors
Federal-Mogul’s Jay Burkhart inducted into the Vendor Hall of Fame; Jim Sechrist of Motown Automotive presented with the Art Fisher Memorial Award.
Federated Member Hovis Auto and Truck Supply Holds Annual Customer Appreciation Day
As part of the festivities, nearly 400 guests were treated to food and beverages, door prizes provided by manufacturers and an autograph signing session with NASCAR drivers and Federated spokesmen Ken Schrader and Kenny Wallace.
Federated Gives Away Pace Truck from Federated 300
Federated customer Troy Doss of Louisville, Ky., was awarded the official pace truck from the 13th annual Federated 300 Nationwide Series race held June 7 in Nashville, Tenn. “One of the best parts of the annual Federated 300 is being able to award the pace truck to one of our valued customers who attends the race,” said J.R. Bishop, director of motorsports and event marketing for Federated Auto Parts. “We are thrilled that Troy Doss will be able to cruise around in a brand new 2008 Chevy Silverado 1500 pace truck. It will definitely be a conversation starter when he hits the streets in Louisville.”
Federated Names East Penn Outstanding Vendor of the Year
Federated Auto Parts recently presented its Outstanding Vendor of the Year Award for 2007 to East Penn Manufacturing. The award was presented by Bo Fisher, chairman of Federated Auto Parts, during an awards dinner held April 24 in Dallas. Accepting the award on behalf of East Penn were Harold Eberly, vice president of sales; Bruce Herman, national sales manager; and John Lutes, sales manager.
Executive Interview with Mike Schultz Executive Vice President – Federated Auto Parts
A veteran of more than 30 years in the automotive aftermarket, Mike Schultz has served as executive vice president (EVP) for Federated Auto Parts since 2003. Federated is one of the industry’s premier programmed marketing groups, with more than 3,800 Federated Auto Parts Stores and 2,400 Federated Car Care Centers nationwide. Schultz recently brought aftermarketNews (AMN) up to speed on his role at Federated, having celebrated his first year as executive vice president. He also shared with AMN his thoughts on the future of programmed distribution groups and Federated’s role in the marketplace.