PORTER, Texas – Royal Purple will launch its fourth annual "Show It Off at SEMA" photo contest on Monday, July 14 on the brand’s Facebook fan page. The winner of the contest will have the opportunity to display his or her vehicle at the 2014 SEMA Show Nov. 4-7 – the largest trade-only automotive aftermarket show in the world – as a featured vehicle outside the Las Vegas Convention Center. 
“This is a great way to give one of our enthusiasts the chance to show his or her vehicle to a worldwide audience,” said Marlena Solomon, marketing specialist. “The winners we’ve had from previous years have set the standard high for the vehicles we host, so I’m looking forward to seeing what this year brings.”
In addition to paid registration as a featured vehicle, the winner will receive hotel accommodations (restrictions apply), Royal Purple products, Royal Purple apparel and an invitation to attend a winner’s dinner hosted by Royal Purple. Following initial photo submissions to the Royal Purple Facebook fan page starting July 14, online fan voting will begin July 25, followed by a final round of judging Aug. 5-9.
The judging panel for this year’s contest includes last year’s "Show It Off At SEMA" winner Mark Fields, and a variety of personalities from the automotive, motorsports and entertainment industries, including:
· Townsend Bell – IndyCar and TUDOR Sportscar Championship driver and TV personality
· Tim “Skrape” Katz – VP and co-founder, Authentic Brands Group LLC, TAPOUT LLC
· Jeff Thisted – Discovery Channel’s television show “Rods ‘N Wheels”
· Carrie Strange – 2013 Royal Purple Ladies Featured Vehicle Contest Winner
Each year for a week, the SEMA Show attracts more than 200,000 people from the specialty automotive equipment industry to the Las Vegas Convention Center. Though not open to the public, common areas of the convention center – such as where Show it Off at SEMA winners and other feature vehicles are displayed – are accessible to non-industry guests. Past winners for the Show it Off at SEMA contest include:
· 2013: Mark Fields’ 1969 Chevy Camaro; Steven Bloom’s 1955 Ford F-100
· 2012: Todd Foust’s 1965 Ford Mustang convertible; Dennis Rostenbach’s 1970 Plymouth Road Runner
· 2011: Joe Cherry’s 1958 Chevrolet Nomad; Shawn Kaufman’s 2010 Dodge Challenger R/T
