Rotary Showcases 'Serving the Shop' Solutions at SEMA

Rotary Showcases ‘Serving the Shop’ Solutions at SEMA

Rotary unveiled a number of new products and solutions, such as new lifts and an ADAS calibration system.

Rotary, part of Vehicle Service Group (VSG), a Dover company, showcased its commitment to “Serving the Shop” through an array of solutions for future automotive service trends during the 2023 SEMA Show.

At the Rotary booth, product and industry experts performed live product demonstrations, answered questions and offered special show pricing on shop equipment. Rotary also unveiled a number of new products and solutions at SEMA this year, including:

Rotary SPOA10-AV with All-Vehicle (AV) Lift Arms
The All-Vehicle Lift Arms accommodate all vehicle types under 10,000 pounds, including battery electric, low profile, truck frame and unibody vehicles, with the industry’s original and best-selling asymmetrical lift featuring Rotary’s patent-pending All-Vehicle lift arms.

Mobile ADAS Calibration System

This portable ADAS calibration system offers shops a quick and cost-efficient way to perform static and dynamic calibrations and resetting of ADAS correctly with fewer physical targets.

LT35A Lift Table
Available in 2024, this single-section scissor lift with 3,500 pounds capacity is designed to give technicians proper clearance to service batteries on electric and hybrid vehicles, helping repair shops extend their service capabilities.

RT30 Repair Table
This adjustable repair table is made to sit on Rotary’s new LT35A lift table, eliminating the need to move heavy propulsion batteries to another table and freeing your lift table to work in other bays.

Chief Collision Technology, Forward Lift by Rotary and newly rebranded Direct Lift by Rotary were also on display at the show.

Rotary also featured a modified 1967 Dodge Power wagon—while suspended on Rotary Flex Max Mobile Columns—custom built by Steve Darnell of the Welder Up rat rod and fabrication shop and made popular by the Discovery Channel hit series, “Vegas Rat Rods.”

In addition, a 1967 Mustang Fastback Restomod with a 427 FE Tunnelport motor, TKX five-speed manual transmission with custom interior and bodywork by Sin City Muscle Cars was on display.

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