CINCINNATI, Ohio – In a move designed to better serve customers in the vehicle service and repair markets and leverage inherent scale and technology, Rotary and Chief Automotive’s parent company, Dover Industrial Products, has announced the formation of the Vehicle Service Group (VSG). 
VSG will be located in Madison, Ind., the current location of Rotary’s world headquarters and North American manufacturing facility. To further strengthen the positioning and synergy of the new group, Chief will relocate its operations to Madison from its current Grand Island, Neb., location.
Commenting on the merger, Tom Giacomini, Dover Industrial Products president and CEO said, “This newly formed group includes two Dover companies, Rotary and Chief Automotive Technologies, and will greatly enhance our ability to provide superior levels of service and support to our automotive customers while leveraging the company’s facilities, personnel and resources.”
“Chief and Rotary are both world leaders in the automotive industry,” added Randy Gard, president of Chief Automotive Technologies. “Both companies are known as the quality providers within their respective segments, and both have exceptional and well-established sales channels, service training and support infrastructures.”
By blending Chief’s product portfolio, service philosophy and training capabilities with Rotary’s existing family of lift brands, the newly formed VSG will be a stronger, more dynamic and diverse leader in the vehicle service industry, said the two companies. The creation of VSG will also allow the companies to further leverage their global manufacturing footprint into the collision repair market. In addition to its North American manufacturing facility, Rotary maintains additional ISO 9001 certified plants in Asia and Europe.
“We are extremely excited about the potential of this newly formed group, as well as the opportunities it offers for providing our global customers with a level of service and support that’s unmatched in this industry,” added Gary Kennon, president of the Vehicle Service Group.
