Prestone Products Corp. has been named an official partner of Ringbrothers, formalizing a relationship between the custom car builder and the manufacturer of cooling system products. Beyond Prestone’s support of Ringbrothers, the two companies also will formally reveal plans for a new car build that will revitalize a long lost American performance icon at the 2016 SEMA Show.
Ringbrothers and Prestone will launch the new partnership at the 2016 SEMA Show in a variety of ways, including a press conference hosted by Prestone in its booth No. 30327 in the Upper South Hall. Prestone President Steven Clancy, along with Jim and Mike Ring, will reveal plans for the new Prestone project car by Ringbrothers that will be unveiled at the 2017 SEMA Show, giving the brothers only 12 months to complete the build. Prestone also will have the Ringbrothers’ “World’s Fastest Winnie” 900hp 1972 Winnebago Brave on display in its booth. Throughout the show, the Winnie’s tiki bar themed interior will be open for tours.
“We feel this partnership is a great fit, as the Ringbrothers’ focus on performance and quality mirrors our own,” said Steven Clancy, president of Prestone Products Corp. “Ringbrothers cars are recognized by enthusiasts across the globe and we’re thrilled to collaborate with them not only as a partner, but as a customer as well. From working with Mike and Jim, to showcasing current Ringbrothers vehicles at SEMA and other consumer events around the country, to our own upcoming project car, we have exciting things in store that we think people are going to love.”
Jim and Mike Ring of Ringbrothers have a long history with Prestone, having used its products for years in everything from their daily drivers to the one-of-a-kind custom cars they build, making Prestone the perfect partner for Ringbrothers. The Rings also have a lot of history with the car that they will be building for Prestone. When the brothers were young, they would see it driving around their hometown of Plain, Wisconsin.
“Prestone is one of the most iconic brands in the automotive world, and we couldn’t be more thrilled to work with them as both a sponsor and a car build customer,” said Jim Ring. “Ever since I can remember, we’ve used Prestone antifreeze in our cars, from the ones we tinkered with when we were kids, to the highly customized cars we build today,” said Mike Ring. “Prestone is a great company that makes best-in-class products and we’re honored to partner with them. We can’t wait to get started on their build, especially because of the history Jim and I personally share with this car.”
