BROADVIEW, Ill. — Purolator has launched a new initiative to reduce the amount of packaging used on its top air filter SKUs in its Group 7 By Purolator and ProMotive By Purolator engine air filter lines.
 
Designed to help customers ‘go green,’ this new program is expected to generate 30 percent less waste while saving 25 percent of the shelf space needed for comparable inventories.  
 
Replacing conventional rectangular cardboard boxes, the new packaging uses a combination of clear shrink-wrap plastic and cardboard that displays the product clearly with part numbers enlarged for ease of reference. Also imprinted are competitive cross-references and UPC codes for easy scanning.
 
The SKUs that will be affected by this initiative represent the most popular air filters, according to Purolator.
 
“The new packaging, which follows our company’s values of economic use of resources and environmental sustainability, will reduce the consumption of some 85 tons of cardboard every year, keeping those materials out of the waste stream," said Chuck Kerrigan, director, regional business unit, North America, for Purolator. "In addition to protecting our environment and resources, our partnerships with environmentally-responsible retailers will also hold down costs throughout the distribution chain.”